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Addding Your Link to Press Releases – Part 3 of 4

If you are a new start-up business, re-structured your organization or are getting ready to launch a new product, a press release will be one of the many actions you will take.

Check out the different options for press release distribution services online.  Many have complete package deals with tight budgets in mind.

Be sure to use good phrasing and keyword placement. Get the most out of these press releases, they can be a powerful traffic building technique.

Things to Keep in Mind:

  • Where will your release be distributed?
  • What formats will be used for your release?
  • Choose your category wisely
  • Drill down to the best geographical area for your business
  • Make sure you have good quality content for your release

Generating a press release that is professionally written and well formatted and distributed in the right circles wwill create a buzz around your products or services.


Organization and Directory Link Building – Part 2 of 4

Using directories can be beneficial if you have the right niche. Some industries have directories just for that industry. Being in a small group of specialized companies can drive great qualified traffic to your site.

If you are a member of a professional organization or association, check to see is they have an online directory. Some of these organizations charge a fee, usually nominal. Also check their Google Page Rank. This can play a part in gaining authority.

If you only service a local area, check into local directories. Your local Chamber of Commerce or Better Business Bureau may provide links if you are a member. Create a Google Local Business Listing included in Google Maps.

Using bigger online directories can also gain qualified traffic to your website. Directories link Yahoo charge a yearly fee to be included. Online directories like DMOZ are free and are human reviewed, which can slow down the inclusion process.


Building Quality Backlinks – Part 1 of 4

Blog Link Building

One method to gain natural links back to your domain is to set up a blog. If your company has several departments, then it might be a good idea to set up a blog for a few of the main departments. Be sure that you communicate with other blogs in fields that complement your business.  One thing that you could write about is industry news. Share ideas about shipping issues that you might be encountering. When your blog is new and has little following, don't try to directly sell from your blog, this can turn off visitors.

Writing reviews about similar products or services can be a good method for gaining quality back links. If you are writing your own reviews use your words carefully. Add the right mix of the few keywords that you are targeting and you will be a hit in the SERPs.

You can never say too much about content. Having quality content for your readers is a must. You have the potential to gain a very large audience, and you may only get one chance. So make it good.