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Understanding SEO and Meta Tags Part 2

In addition to the Meta Data, images need to be optimized.  When doing a search engine optimization, be mindful of how the site was built.  Web Designers use slices from Photoshop and create a puzzle of sorts that makes up the pages of the website.  All the slices go together to form the entire page and having a bunch of smaller pieces make up a large image allows for faster load times.

Its your job as the Search Engine Optimization Specialist to optimize these images for search engines to see.  As it stands, search engines essentially do not see images.  You can go as far as changing the file name of the image but if you are not going to name every image on your site, don't bother starting.  Its all or nothing.   The alternative is just that, Alt Tags, which stands for Alternate Text Attributes.  Alt Tags give images content for search engines to crawl.

Title Tag

When you are surfing the net and you are on a page and you mouse over something and a white box pops up with text describing the image or link.  That is either an Alt Tag or a Title Tag.

For some reason or another, different browsers do different things with Alt Tags and Title Tags.  Firefox will only display Title Tags.  Internet Explorer will display both.  Go figure.    I recommend for best practice to use both just to cover your bases.

After you have entered your Meta Data and optimized all of your images, you should start adding title tags to text links.  This is the same principle as with images except text links are seen by search engines.  Adding title tags gives you a slight addition to your SEO and helps the user surfing your web site clarity on what they are about to click on.