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8Oct/10Off

What to Look for From an SEO Company

Search Engine Optimization Services Should Include:

Initial SEO Analysis
An evaluation of your website's vitality in the eyes of a search engine for your industry, products, services and overall content. The purpose of an SEO analysis is to establish a plan to modify the code of the site and the visible content to reach its peak potential or add more to improve it.

Keyword Phrase Selection
The keyword phrases chosen for your site are the focus of your SEO campaign. By evaluating the content, the services and the products your company offers, keyword phrases can easily be established and then elaborated on to improve your website's search engine presence. Analyzing your competitors' sites and researching product trends will also help establish a focus for the rest of the optimization.

Site Optimization
Once the complete keyword phrase selection has been made, the SEO company can start with the on-site optimization. The SEO company will run an initial report to document the progress of the optimization before the SEO and after periodically. After they run the initial report they can add all the essentials: Meta Data, Heading Tags, image tags and titles, footer text links and more to help the search engines see as much of your site's content as possible.

Site Submission
After the on-site optimization changes are completed, the SEO company will proceed to submit your site to the major search engines manually. This is essential for good rankings because Google, Yahoo and Bing do not look kindly on automated submissions by software programs, no matter how easy it is to use.

Reporting
Use a tried and true ranking report software to "grade" your optimization on a month-to-month basis, because more frequently than a month, or so, will irritate search engines. This reports however give you valuable, "hard data" to improve your rankings with ease. As well as give you a definitive Return-On-Investment (ROI) for your SEO as you watch your website climb the rankings month after month.

Content Advisement
SEO changes can be made to your website "as is" and ideally your website could be off to the races for excellent search engine rankings. This scenario is rare and unlikely unfortunately. The company can make recommendations based on your SEO campaign's goals and improve your keyword phrase density within your website's content to improve your search engine rankings to their true potential.

Off Site Optimization (OSO)
Off Site Optimization or OSO is building inbound links from other websites to yours. Any self respecting SEO firm will recommend this. The absolute #1 thing to do after you do an On Site Optimization is to immediately start your Off Site Optimization. This "link building" can be a lot of things... Blog Commenting, Social Media Pages, Business Directories, Website Directories, and so on. The best tip I can give and its a pretty big one. Ask "Do you use an automated software to build the links". If they don't deny it and insist that they do them all by hand, the next question should be, "how many do I get?". The most important thing is they are done by hand and you don't get too many too fast. A search engine can spot it and will demote the value of not one but all your links potentially, leaving your website in very poor standing.

If  they answer with something ridiculous like 500 or 1000 per month. They are lying. On average, finding a potential link and filling out stuff takes 10 to 15 minutes each. Multiplied by 500 and you have over 83 hours work. Two work weeks. And OSO should be ongoing. Get the point. A good build number for a monthly OSO campaign is 15, 30, even 50. At a price tag between $300 and $1250 depending on how many you get.

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