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10 Tips for Off Site Optimization

Off Site Optimization or OSO as we call it is becoming (if it hasn't already become) the absolute best way to get your website great rankings after optimizing it. Sure the On-Site Optimization stuff is all in place, your keyword density is awesome and you have the most straight forward meta data ever. Good for you. Have a cookie.

Off-Site Optimization VisualHow much work have you accomplished in the grand scheme of a thorough SEO campaign?... Eh 28%.

The rest is in Off Site Optimization. The inbound links that you should be building exponentially as long as the site is online is what will not only build up your rankings but keep them there too.

So how do you start with this amazingly difficult task of link building? (Just kidding, its not hard, just takes time and experience, you will get better the more you do it)

1. Concentrate on Clusters, pick a word or phrase that you want to build up your rankings for while you build links to your website. I clearly do SEO so I always use phrases surrounding the SEO industry. "Links", "SEO", "Optimization", "On Site", "Off Site", etc.

2. Change Up the Wording, avoid using the same phrase on every single anchor text link you build from other websites. Search engines get wise to it and say "Boo! Not creative!". So change up the accent words in the phrase. If "SEO" is my phrase I use "SEO Guy", "SEO Expert", "SEO Guru" (I actually hate this one but I take what I can get, I am not a snob), "Optimization Help", etc.

3. Blogs are OK for Link Building, leaving comments on blogs is not an outlawed traitorous move if you want to really branch out and get a bunch of links organically. I do it all the time when the affiliate link pool is shallow. rel=nofollow links don't help things either I believe the quantity of links that come to your site help just as much as where they are coming from matters.

4. Check Where You are Linking From, if you are going to go on a directory or even a blog and get a quick backlink, look at the Page Rank and the amount of back links they have. If you are 3 Page Ranks or more above a site, and you have more back links than them, don't bother staying. It's not worth one link from a lame site. Think of it like an anchor, you are flying high and you get links from PR2 sites. You will see your PR7 drop to PR6 or PR5 if you don't cut it out.

5. Keep Records, a MS word document or Excel sheet with all the places you request links from is the easiest way. I keep a list so I can follow up and see if the links are completed. If its a popular blog that has regular posts, go back and maintain your presence on there. After a while, blogs archive and your link is buried. Keep one on the most recent articles.

Link Building Visual6. Don't be a Spammer, writing general emails with directions of what you want your link to look like on someone else's site and a link back to your fake "affiliate" section is a big No-No! Even worse is sending huge spam blasts of the email to a list of people who don't know you. I will report every email's website for spamming when I get those. I have even seen the request to trade links emails where they ask me to link to site A, and they will place my link on site Z with 500 other links on the page. Ummm No.

7. SEO People are not Superman, as much as I wish I was like the big blue and red boy scout, I am not. Search engines account for how many links you are getting and in what span of time. If you use an automated software to comment on blogs or request links or whatever in the 100's to 1000's a day or even a week, search engines will catch you and demote your links to very little value if not to no value. Organic, by hand, and legit links never get demoted. That is a gamble I am not willing to take with my clients' businesses. If their rankings disappear so does their sales. No thank you.

8. Be a Socialite, bookmarking websites is a great way to reach out and intermix your website with the big boys. That's what they are there for, search engines promote the interaction of sites and even website graders not check to see if you have a blog, a twitter account, a digg profile, and even a Facebook page. Sign up for the social media profiles everyone else is on. Its easy and you are probably already on their so make it help your website.

9. Become Shakespearean, writing articles and submitting them to e-zine websites can create much needed buzz about your company. Obviously it takes a bit of a dedicated person to write an article but if its to help your company, why not, you already know the subject, now elaborate the highlights while sprinkling in some humor. If your company is more affordable than the corporate super-power you compete with, tell people about it. If you are a niche company doing new things, people want to hear about it. Not just see a link to a random website.

10. Share the Load, I have been doing SEO for years and now Off Site Optimization has nearly taken over my life. I have trained our sales team, our employees and even our customers to post links about us when they are online "LMAO"-ing. If you have a staff, ask them for help. Tell everyone to seek out one link per day. If just one person does it as well as you. After just 1 week, your link building efforst have increased 500%. So just ask.

So that's the 10, I didn't say they are "Guaranteed for Better Off Site Optimization", I said they were tips. Now that I read this, its more like 10 thoughts on Off Site Optimization with some SEO chattering, ranting and experience. I hope it helps. Cheers!