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4May/12Off

SEO Update

Let’s assume you know what SEO (Search Engine Optimization) is. Let’s assume you know the value of using SEO to make it easy for people to find you on the internet. Now, let’s assume that you want to appear high on the first page of search engines for terms people would enter when looking for what you do.

You should then be aware that SEO is changing literally on a daily basis with new rules and techniques. Thus, staying up-to-date is almost an impossible task. So to help out, let me share with you some of today’s newest ways to help get your website more noticed.

1) LINKS
Link Building VisualGoogle takes into account how many inbound links your website has coming from other websites. This number should be growing on a regular basis to keep search engines (Google especially) interested and re-visiting your website. Every time a search engines comes across a link to your website on someone else’s, they see you as an authority on the internet.

The more quality links you have, the more authority your website is given and your website will rank higher. Be careful, you can get too many too fast. Talk to an SEO expert before starting your own inbound link campaign.

The number one thing to help websites right now is an inbound link campaign. We call it Off Site Optimization, because all inbound links are from other people’s websites, not “on” yours.

Meta Tags2) THE LATEST META DATA TECHNIQUES
Your website’s meta data can contain all sorts of data to help search engines rank you. There are a few that you should absolutely have:

  • Meta Title Tag – 70 characters or less and use keyword phrases only relevant to the page you are on.
  • Meta Description Tag – 155 characters or less. Use sentence structure and include keyword phrases. Just one sentence to summarize the page.

NOTE: The Meta Keywords Tag is no longer used by the major search engines. Google states outright that they do not look at this tag anymore because it was so abused. If you want to use the Meta Keywords Tag, enter keyword phrases that the content on the page represents best, 3 to 5 phrases maximum.

3) CONTENT
Your website structure and code are the bread, the text content is the butter (the flavor in the meal). You don’t mix flavors like ice cream and fish, so don’t mix your content with history and product information. They should be separate on their own pages.

Ideally, each page should be a representation of one particular keyword or phrase. The history and company information pages would use the company’s name as the keyword phrase for branding. When it comes to the content, using keywords like the product name or function is going to get better rankings than marketing terms like “high performance” and “state-of-the-art”.

Every product or service is meant to help or make things easier for someone. Always use the name of the products or services for search engines as well. Remember that search engines don’t read context, they read characters and see patterns.

EXAMPLE OF CONTENT:
On a single page, if we talk about SEO and how SEO can help and how SEO is easy and what SEO does over time, a search engine will see “SEO” several times and place our site at the top of the “SEO” search results because it knows we talk about SEO.