SMM Live by VisionFriendly.com SEO, PPC, and Social Media Marketing Tips from VisionFriendly.com

26Jul/12Off

How to Use a Blog Effectively

Having a blog is like having your own news column. The subject matter should be relatively close to your products or services. The most popular blogs are ones that offer something of benefit. As in a tutorial, a comparison of products, a detailed review, and an open invitation to take part in the conversation. A call to action from the reader to close the article.

You can talk about the pros and cons of a service or product. I highly recommend making "Top 10, 20, etc." lists, people love those and they are easy to do. Making the list first gives you the outline for what you should expand on to make the post grow from just a list to an article.

You can also use the blog as a news outlet as well. If you have an announcement for your audience, your staff, or your clients that a decent amount of information needing to be conveyed. A blog is a quick and easy way to get that information out to a lot of people with little cost to you or your company.

The greatest difference in a blog from a newspaper is you can site your references and have it as a link. Why Use Blog Lists?

When you are closing the article, reiterate your title, tie everything together. "How to use a blog effectively". Then invite the readers to give feedback to help make this article into a conversation.

What is your favorite type of blog article to write? Example: Reviews, Comparisons, Top Lists, Worst Lists, Informative, Current Events, etc. And WHY do you like writing those.