SMM Live by VisionFriendly.com SEO, PPC, and Social Media Marketing Tips from VisionFriendly.com

23Feb/15Off

Should You Still Do Link Building?

By Bobby Fischer

Link Building was essential in SEO before to get attention from Google, Bing, and Yahoo. Now, not so much, as Google's John Mueller said directly, "In general, I'd try to avoid that". The best thing you can do to help your website's search engine rankings is work on your content. The information and the text on the pages is the primary factor for Google to rank sites well.

Stop Link BuildingWhat's the best alternative to link building?

The formula is relatively simple, if you are not ranking for a particular keyword phrase, add content talking about that phrase.

Step 1) If an entire page focusing on just that one subject is not getting you the rankings you need, add another page talking about it. Obviously, optimize the new page and submit it to Google to be indexed. Then, check your rankings for that phrase again after a month or two.

Still not where you want to be in the rankings, repeat Step 1! It's that straight forward.

Link building is no longer the answer to help improve your rankings. In fact it hasn't been for a while, but people still ask for it.

Here's the truth about Link Building

Link building still sends activity signals to search engines but to a benign effect. I refer to link building as a floatation device service to my customers. It can help keep your rankings afloat and decrease the speed of decline for an inactive website. This is no longer an effective service for improvement.  So for all our current and future customers, we recommend content improvement and expansion 100% over link building.

Google knows there are artificial ways to generate links, you can even buy them. So they are disregarding links as a primary source to gauge how well a site is optimized. The text content on your pages is truly the golden ticket to success, I hate using the term "content is king" but by gosh, it really, really is! If your content is good and people can find it on search engines, they will share it for you. So link building is free when you write good, informative content.

Our proven SEO enhancements and Search Engine Optimization methods are some of the best in the country, so listen up.

Just optimizing your site is a great service to purchase and will get you noticed by search engines, but that's pretty much it, noticed. An ongoing effort is what makes ok rankings turn into great rankings.

Here's the proof, 100% of  our clients doing ongoing SEO enhancements for more than a year have seen fantastic rankings.  There is no "if" when it comes to ongoing SEO efforts, it's now just a matter of "when". Granted the "when" is dependent on market, competition, economy, and niche.

So contact VisionFriendly.com's SEO department today to find out what it would take for your website to get optimized and really start getting visibility on search engines, without Link Building!

19Feb/15Off

SEO Tips for 2015

By Bobby Fischer

As search engines like Google, Yahoo, and Bing change their expectations and standards, so shall we adapt our websites to follow suit. There are classic SEO ideas that are still true today like 70 characters or less Meta Title Tags, or 155 character max Meta Description tags. However, some things change on search engines faster than some SEO's can keep up with. Here is an easy to follow list that will keep you honest and help your SEO stay white hat and performing well.

1. Include Keywords in Page URLs

Stop making /services, /about, /contact, /locations pages. It's useless and a pain for SEO's to redo correctly. When you are creating pages, be mindful of your page naming conventions to capitalize on a more robust keyword or branding opportunity. One of the first things search engines look at for ranking factors is the URL so get rid of weak URLs.

2. Focus Pages on One Keyword Phrase

Search engines are going to read all the pages you have built and why not have some organization and some focus. Choose one primary focus keyword per page and stick with it. Yes, you should use that phrase elsewhere but it's core definition and a full detail of the product or service should be covered in one all-inclusive page. If you can't write a solo page about a service, you should not be offering that service.

3. There is NO End to SEO, Stop Asking

I can't tell you how many times I have been asked how long SEO will take and how much more work will get a page to the top. It's not a set distance, there is no max out. You can do too much too fast when it comes to SEO, but your SEO effort should be ongoing as long as the site is live. Don't blow your annual marketing budget on SEO alone. Diversify and try new avenues and use Google Adwords, its there to help businesses get visibility quickly. Improving your quality score on Adwords with appropriate content on landing pages will help two fold, the Adwords spending will increase and your organic results can climb due to the great content. Double win!

4. Get an SSL, Even If You Don't Need One

Having an HTTPS is becoming an SEO ranking signal on Google whether we like it or not. If your website is built properly and it should have a contact form or lead generating tool of some kind to connect with your customers, an SSL is not out of the question for you. SSLs were meant for ecommerce sites collecting credit card info. That doesn't mean people don't appreciate it when they know their phone number and email aren't being distributed either. While it may be a small factor, every little bit adds up to a large chunk in the competitive world of SEO.

5. Mobile Friendly - It's Already a Thing

Google already is verifying compliance with their Mobile Friendly standards by adding a very obvious tag on mobile device search results. "Mobile Friendly" means your site meets the Google standard for mobile sizing, alignments, buttons, text size, etc. Your site already may meet the requirements but it's not hard to comply with. So take the time and get your site Mobile Friendly. It could, rumor alert, become a mobile ranking factor so it won't be a total waste if it does. Allegedly, mobile users are already trending to only click mobile friendly sites so it could be a good marketing tool as well.

Hope these tips will point everyone in the right direction for SEO in 2015.