SMM Live by VisionFriendly.com SEO, PPC, and Social Media Marketing Tips from VisionFriendly.com

31Mar/15Off

Writing Text Content For SEO

By Bobby Fischer

Before you start writing anything, whether it's to rank on search engines, convert sales and leads, or help your customers learn an insider tip, etc. Ask yourself a few questions:

  • Who is my target audience?
  • What am I going to be talking about?
  • What do I want the reader to do?

Once you have answered these three questions, the content can write itself. Not really but metaphorically.

Who is my target audience?

Writing for SEO should be approached from two directions and for two different purposes. Writing for a search engine only will ruin any literary rhythm you could ever have. It will sound redundant, let alone, clunky like a monster truck commercial. "Sunday, Sunday, Sunday!" or it your case, "Buy This, Buy This, Buy This!".

Remember, first of all, you are writing your content for humans, your customers, your clients, current and future. You are also writing to draw the attention of search engines, so what I tell all my clients is simply, "use your nouns". Look for opportunities to use the actual name of a product or service, or sneak in a branding opportunity. I never use we, us, our, or "the company". Tell people who you are.

What am I going to be talking about?

Once you've decided on a subject matter to talk about, the best thing you can do is focus on that. The overall theme of each individual page should be one service or product. Deviate if you must to pair or recommend RELATED products or services but keep it close to the mark. Websites written well for SEO will have large numbers of pages, some for each product or services, services areas like cities or states, even for countries for international SEO. Don't try to fit everything you sell and offer on one page. That is what navigation buttons are for. To get your visitors where they want to go next.

What do I want the reader to do?

Calls to action or conversion devices should be available by default in your web design. At the very least you should have your phone number in the heading of every page, even in the footer if possible. The difference between someone visiting your site and someone becoming a customer could be as simple as an invitation. If on every page you closed your text with "To get started, call us now at....", you now increased your chances of someone visiting that page to call you. Another more aggressive options is to title and write the page well to rank for SEO and right at the beginning, have an eye catching "get started" button. If readers gleam a page and see how simple it is to get what they need, they just might.

Finally, FORMS, do you have one? You should. Forms are not just for contact pages anymore. If there is room, and a good designer will make room, you should have a simple form on the right column so customers can fill it out and expect a response. The less steps the better.

Think about it, a customer is on a page, and they like what they see. "Oh a form, easy!". You now have a potential customer's information. Secondly, if you have your analytics installed, you can track what pages are getting forms submitted. Track your hot and cold areas of your site. Get it? There are more pros than cons to giving extra calls to action. Less chances of lost customers too.

If you only have a form on the contact us page or just the phone number at the top, worst case scenario:

  • What if the form gets broken?
  • What if the Contact Us page is down or 404s?
  • What if the form doesn't say what the visitor is interested in?
  • What if your phone is busy?
  • What if the phone number is wrong? (rare but it's happened)

What if, what if, what if! Don't take that chance, give yourself the best odds and you can't lose.

So without further ado, for more information on content writing for SEO, internationally successful SEO services, and award winning web design services, contact VisionFriendly.com today at 630.553.0000.

3Mar/15Off

Mobile Friendly on Google is becoming a Rank Factor

Mobile Friendly Ranking FactorBy Bobby Fischer

Google has officially announced that as of April 21st, 2015, the mobile-friendly tag you now see on mobile devices when you search on Google will be a ranking factor. Having a mobile-friendly compliant site, according to Google's criteria, will earn you an un-filtered spot in the new mobile rankings. Sites not having the mobile-friendly tag will be automatically bumped when an equal quality site has the tag criteria completed.

The tag as seen directly below the URL on the right screenshot, started as a notification to the user that this site will operate properly on your mobile devices.

That is still true, however, starting April 21st, not having that tag will effect where your site appears in the mobile rankings competitively.

How important is the Mobile-Friendly tag?

In a recent survey, 60% of American internet users now use mobile devices, that includes phones and tablets,  to search for local businesses and a large portion for online shopping.

Prior to April 21st, 2015, Google had one set of results for both desktop and mobile users. After April 21st, there will be two.

One for desktop users and another "filtered" set of results for mobile users, no matter how well your main site is optimized.

These two ranking results will be parallel for all sites compliant with the mobile friendly standards Google sets and the sites that earn the mobile-friendly tag.

If your site does not pass, sites with any flash or older CSS won't, you will have to invest time and/or money into updating your website to be up-to-snuff.

Google does offer a free Mobile Friendly testing tool, click the link to check your site.

VisionFriendly.com has been building mobile-friendly compliant sites since the tag was initiated last year, in 2014. So if you or your business need help becoming "mobile-friendly" or you are shopping for a new site all together, VisionFriendly.com can help with your site's design, your SEO, and even your hosting and emails. Don't hesitate to call and keep your site in front of your customers on any device.