SMM Live by VisionFriendly.com SEO, PPC, and Social Media Marketing Tips from VisionFriendly.com

24Apr/15Off

How Does SEO and Adwords Work Together

By Bobby Fischer

Every time someone does a search on Google, on their desktop or on their phones, they will see both organic results and paid Adwords ads. What if I told you that making the effort on your organic SEO's content generation can carry over to help your Google Adwords or Pay-Per-Click (PPC) campaigns. It can.

Quality Score vs New Content

To improve any site's SEO visibility and ranking, it's common knowledge that if you add new content and refresh older content on a regular basis you can see true growth. According to Google Adwords, pointing your ads at relevant content in relation to your keyword phrases in your ad campaigns can improve your quality score. The "quality score" on Google Adwords is determined by how informative and related is the content on the page the ad is pointing to. If your ad directs clicks to a home page or contact page, your quality score can be low, keeping your click costs high.

When you have your Adwords ads pointed at well written, keyword focused content, your quality score can go up, bringing your click costs down.

Writing for SEO can be 2-for-1

When developing content for keyword phrases, write to be helpful, informative, even educational. The better quality the content, the better the SEO results. People share great content all the time on a variety of subjects. If you cover a subject well enough, the sharing response alone can make you famous overnight if it's shared enough.

You can take advantage of your well written content with your Google Adwords. No need to write new or different content specifically for Adwords. Search engines will see the content and you can improve your quality score and get better click costs using the same content. Its truly a 2-for-1 effort.

What's More Important SEO or PPC?

If you are wondering how to balance SEO and PPC, the answer is there is no wrong answer. If you are aggressive with PPC, your SEO doesn't have to be. In my opinion, if your SEO is lacking, but you are working on it, turn up the PPC budgets to get the traffic while you are building up the organic results. As you start to rank better and better, you can reduce your PPC campaigns or leave them up for even more business. The choice is yours but like I said, there is no wrong way when you are putting forth an effort. The only mistake you could make is not doing anything.

For more information about SEO improvement options or Google Adwords consultation or management advise, contact VisionFriendly.com today. Now you know how our SEO program and Pay-Per-Click campaign can get you on the fast track to visibility and traffic on Google.

31Mar/15Off

Writing Text Content For SEO

By Bobby Fischer

Before you start writing anything, whether it's to rank on search engines, convert sales and leads, or help your customers learn an insider tip, etc. Ask yourself a few questions:

  • Who is my target audience?
  • What am I going to be talking about?
  • What do I want the reader to do?

Once you have answered these three questions, the content can write itself. Not really but metaphorically.

Who is my target audience?

Writing for SEO should be approached from two directions and for two different purposes. Writing for a search engine only will ruin any literary rhythm you could ever have. It will sound redundant, let alone, clunky like a monster truck commercial. "Sunday, Sunday, Sunday!" or it your case, "Buy This, Buy This, Buy This!".

Remember, first of all, you are writing your content for humans, your customers, your clients, current and future. You are also writing to draw the attention of search engines, so what I tell all my clients is simply, "use your nouns". Look for opportunities to use the actual name of a product or service, or sneak in a branding opportunity. I never use we, us, our, or "the company". Tell people who you are.

What am I going to be talking about?

Once you've decided on a subject matter to talk about, the best thing you can do is focus on that. The overall theme of each individual page should be one service or product. Deviate if you must to pair or recommend RELATED products or services but keep it close to the mark. Websites written well for SEO will have large numbers of pages, some for each product or services, services areas like cities or states, even for countries for international SEO. Don't try to fit everything you sell and offer on one page. That is what navigation buttons are for. To get your visitors where they want to go next.

What do I want the reader to do?

Calls to action or conversion devices should be available by default in your web design. At the very least you should have your phone number in the heading of every page, even in the footer if possible. The difference between someone visiting your site and someone becoming a customer could be as simple as an invitation. If on every page you closed your text with "To get started, call us now at....", you now increased your chances of someone visiting that page to call you. Another more aggressive options is to title and write the page well to rank for SEO and right at the beginning, have an eye catching "get started" button. If readers gleam a page and see how simple it is to get what they need, they just might.

Finally, FORMS, do you have one? You should. Forms are not just for contact pages anymore. If there is room, and a good designer will make room, you should have a simple form on the right column so customers can fill it out and expect a response. The less steps the better.

Think about it, a customer is on a page, and they like what they see. "Oh a form, easy!". You now have a potential customer's information. Secondly, if you have your analytics installed, you can track what pages are getting forms submitted. Track your hot and cold areas of your site. Get it? There are more pros than cons to giving extra calls to action. Less chances of lost customers too.

If you only have a form on the contact us page or just the phone number at the top, worst case scenario:

  • What if the form gets broken?
  • What if the Contact Us page is down or 404s?
  • What if the form doesn't say what the visitor is interested in?
  • What if your phone is busy?
  • What if the phone number is wrong? (rare but it's happened)

What if, what if, what if! Don't take that chance, give yourself the best odds and you can't lose.

So without further ado, for more information on content writing for SEO, internationally successful SEO services, and award winning web design services, contact VisionFriendly.com today at 630.553.0000.

23Feb/15Off

Should You Still Do Link Building?

By Bobby Fischer

Link Building was essential in SEO before to get attention from Google, Bing, and Yahoo. Now, not so much, as Google's John Mueller said directly, "In general, I'd try to avoid that". The best thing you can do to help your website's search engine rankings is work on your content. The information and the text on the pages is the primary factor for Google to rank sites well.

Stop Link BuildingWhat's the best alternative to link building?

The formula is relatively simple, if you are not ranking for a particular keyword phrase, add content talking about that phrase.

Step 1) If an entire page focusing on just that one subject is not getting you the rankings you need, add another page talking about it. Obviously, optimize the new page and submit it to Google to be indexed. Then, check your rankings for that phrase again after a month or two.

Still not where you want to be in the rankings, repeat Step 1! It's that straight forward.

Link building is no longer the answer to help improve your rankings. In fact it hasn't been for a while, but people still ask for it.

Here's the truth about Link Building

Link building still sends activity signals to search engines but to a benign effect. I refer to link building as a floatation device service to my customers. It can help keep your rankings afloat and decrease the speed of decline for an inactive website. This is no longer an effective service for improvement.  So for all our current and future customers, we recommend content improvement and expansion 100% over link building.

Google knows there are artificial ways to generate links, you can even buy them. So they are disregarding links as a primary source to gauge how well a site is optimized. The text content on your pages is truly the golden ticket to success, I hate using the term "content is king" but by gosh, it really, really is! If your content is good and people can find it on search engines, they will share it for you. So link building is free when you write good, informative content.

Our proven SEO enhancements and Search Engine Optimization methods are some of the best in the country, so listen up.

Just optimizing your site is a great service to purchase and will get you noticed by search engines, but that's pretty much it, noticed. An ongoing effort is what makes ok rankings turn into great rankings.

Here's the proof, 100% of  our clients doing ongoing SEO enhancements for more than a year have seen fantastic rankings.  There is no "if" when it comes to ongoing SEO efforts, it's now just a matter of "when". Granted the "when" is dependent on market, competition, economy, and niche.

So contact VisionFriendly.com's SEO department today to find out what it would take for your website to get optimized and really start getting visibility on search engines, without Link Building!