SMM Live by VisionFriendly.com SEO, PPC, and Social Media Marketing Tips from VisionFriendly.com

23Feb/15Off

Should You Still Do Link Building?

By Bobby Fischer

Link Building was essential in SEO before to get attention from Google, Bing, and Yahoo. Now, not so much, as Google's John Mueller said directly, "In general, I'd try to avoid that". The best thing you can do to help your website's search engine rankings is work on your content. The information and the text on the pages is the primary factor for Google to rank sites well.

Stop Link BuildingWhat's the best alternative to link building?

The formula is relatively simple, if you are not ranking for a particular keyword phrase, add content talking about that phrase.

Step 1) If an entire page focusing on just that one subject is not getting you the rankings you need, add another page talking about it. Obviously, optimize the new page and submit it to Google to be indexed. Then, check your rankings for that phrase again after a month or two.

Still not where you want to be in the rankings, repeat Step 1! It's that straight forward.

Link building is no longer the answer to help improve your rankings. In fact it hasn't been for a while, but people still ask for it.

Here's the truth about Link Building

Link building still sends activity signals to search engines but to a benign effect. I refer to link building as a floatation device service to my customers. It can help keep your rankings afloat and decrease the speed of decline for an inactive website. This is no longer an effective service for improvement.  So for all our current and future customers, we recommend content improvement and expansion 100% over link building.

Google knows there are artificial ways to generate links, you can even buy them. So they are disregarding links as a primary source to gauge how well a site is optimized. The text content on your pages is truly the golden ticket to success, I hate using the term "content is king" but by gosh, it really, really is! If your content is good and people can find it on search engines, they will share it for you. So link building is free when you write good, informative content.

Our proven SEO enhancements and Search Engine Optimization methods are some of the best in the country, so listen up.

Just optimizing your site is a great service to purchase and will get you noticed by search engines, but that's pretty much it, noticed. An ongoing effort is what makes ok rankings turn into great rankings.

Here's the proof, 100% of  our clients doing ongoing SEO enhancements for more than a year have seen fantastic rankings.  There is no "if" when it comes to ongoing SEO efforts, it's now just a matter of "when". Granted the "when" is dependent on market, competition, economy, and niche.

So contact VisionFriendly.com's SEO department today to find out what it would take for your website to get optimized and really start getting visibility on search engines, without Link Building!

14Mar/13Off

The New Face of SEO… SEO+

VisionFriendly.com's SEO program has been updated and upgraded over the last few years and is finally a proven method for improved search engines rankings.

VisionFriendly.com now takes a two stage approach to improved search engine rankings. Our methods are proven with great ranking results for our clients and even ourselves.

Off Site Optimization ResultsOur website is currently ranked at the top of Google across the country for one of the hottest industry terms in SEO right now, "Off Site Optimization."

With 23,000,000+ other web pages going for this term, being at the top proves we are one of the best in the country, if not THE best.

The first stage is the initial On Site SEO setup. We make sure that every page and every item on the pages are as visible as possible to search engines. We also advise you on the text content on the pages to include widely searched phrases from your industry in a frequent and useful manor. Not to create a boring redundant text but to entice search engines to recognize you. Use your "nouns", I always say.

SEO is entirely based on what your text says. If a phrase is not in your text in a dominant way on a single or better yet, multiple pages, you may have difficulty ranking well for the phrase.

The second stage which is the most crucial, is the Ongoing SEO program we call "SEO+".

Making a continued effort both on your website and off your website is the perfect combination for great rankings. We continually create pages to expand your website for search engines. The more pages a search engines sees, the better you look. If the text content on those new pages is relevant and keyword oriented, they rank even better.

Then we go off site. The technical name is Off Site Optimization, but it's commonly known as link building. Regularly building quality inbound links from other websites to yours creates interactions between websites that search engines hold in the highest regard.

Doing one or the other with Landing Pages and Link Building is enough to maintain your rankings and possibly move your site upwards. Combining them is a sure way to not only maintain your position but improve it.

The initial SEO setup fee is based on the size and technical aspects of your site. It is a one time fee to keep the cost down and leave you comfortable to update it or upgrade it should search engines trends change.

Our most popular SEO+ package is $910 per month and recommended indefinitely. We have higher, more aggressive packages but its a marathon, not a sprint, there is no reason to go crazy and "balls out" from the jump. There is such a thing as too much SEO+ and we keep well below the red flag areas based on Google's guidelines.

If you are not participating in an SEO+ program, there is a high chance your site will decline over time after the initial SEO setup is completed.

If you have any questions about our SEO services or would like to start planning the optimization process, please feel free to email Bobby Fischer, Director of SEO at VisionFriendly.com.

Bobby@VisionFriendly.com