SMM Live by VisionFriendly.com SEO, PPC, and Social Media Marketing Tips from VisionFriendly.com

14Mar/13Off

The New Face of SEO… SEO+

VisionFriendly.com's SEO program has been updated and upgraded over the last few years and is finally a proven method for improved search engines rankings.

VisionFriendly.com now takes a two stage approach to improved search engine rankings. Our methods are proven with great ranking results for our clients and even ourselves.

Off Site Optimization ResultsOur website is currently ranked at the top of Google across the country for one of the hottest industry terms in SEO right now, "Off Site Optimization."

With 23,000,000+ other web pages going for this term, being at the top proves we are one of the best in the country, if not THE best.

The first stage is the initial On Site SEO setup. We make sure that every page and every item on the pages are as visible as possible to search engines. We also advise you on the text content on the pages to include widely searched phrases from your industry in a frequent and useful manor. Not to create a boring redundant text but to entice search engines to recognize you. Use your "nouns", I always say.

SEO is entirely based on what your text says. If a phrase is not in your text in a dominant way on a single or better yet, multiple pages, you may have difficulty ranking well for the phrase.

The second stage which is the most crucial, is the Ongoing SEO program we call "SEO+".

Making a continued effort both on your website and off your website is the perfect combination for great rankings. We continually create pages to expand your website for search engines. The more pages a search engines sees, the better you look. If the text content on those new pages is relevant and keyword oriented, they rank even better.

Then we go off site. The technical name is Off Site Optimization, but it's commonly known as link building. Regularly building quality inbound links from other websites to yours creates interactions between websites that search engines hold in the highest regard.

Doing one or the other with Landing Pages and Link Building is enough to maintain your rankings and possibly move your site upwards. Combining them is a sure way to not only maintain your position but improve it.

The initial SEO setup fee is based on the size and technical aspects of your site. It is a one time fee to keep the cost down and leave you comfortable to update it or upgrade it should search engines trends change.

Our most popular SEO+ package is $910 per month and recommended indefinitely. We have higher, more aggressive packages but its a marathon, not a sprint, there is no reason to go crazy and "balls out" from the jump. There is such a thing as too much SEO+ and we keep well below the red flag areas based on Google's guidelines.

If you are not participating in an SEO+ program, there is a high chance your site will decline over time after the initial SEO setup is completed.

If you have any questions about our SEO services or would like to start planning the optimization process, please feel free to email Bobby Fischer, Director of SEO at VisionFriendly.com.

[email protected]

26Jul/12Off

How to Use a Blog Effectively

Having a blog is like having your own news column. The subject matter should be relatively close to your products or services. The most popular blogs are ones that offer something of benefit. As in a tutorial, a comparison of products, a detailed review, and an open invitation to take part in the conversation. A call to action from the reader to close the article.

You can talk about the pros and cons of a service or product. I highly recommend making "Top 10, 20, etc." lists, people love those and they are easy to do. Making the list first gives you the outline for what you should expand on to make the post grow from just a list to an article.

You can also use the blog as a news outlet as well. If you have an announcement for your audience, your staff, or your clients that a decent amount of information needing to be conveyed. A blog is a quick and easy way to get that information out to a lot of people with little cost to you or your company.

The greatest difference in a blog from a newspaper is you can site your references and have it as a link. Why Use Blog Lists?

When you are closing the article, reiterate your title, tie everything together. "How to use a blog effectively". Then invite the readers to give feedback to help make this article into a conversation.

What is your favorite type of blog article to write? Example: Reviews, Comparisons, Top Lists, Worst Lists, Informative, Current Events, etc. And WHY do you like writing those.

4May/12Off

SEO Update

Let’s assume you know what SEO (Search Engine Optimization) is. Let’s assume you know the value of using SEO to make it easy for people to find you on the internet. Now, let’s assume that you want to appear high on the first page of search engines for terms people would enter when looking for what you do.

You should then be aware that SEO is changing literally on a daily basis with new rules and techniques. Thus, staying up-to-date is almost an impossible task. So to help out, let me share with you some of today’s newest ways to help get your website more noticed.

1) LINKS
Link Building VisualGoogle takes into account how many inbound links your website has coming from other websites. This number should be growing on a regular basis to keep search engines (Google especially) interested and re-visiting your website. Every time a search engines comes across a link to your website on someone else’s, they see you as an authority on the internet.

The more quality links you have, the more authority your website is given and your website will rank higher. Be careful, you can get too many too fast. Talk to an SEO expert before starting your own inbound link campaign.

The number one thing to help websites right now is an inbound link campaign. We call it Off Site Optimization, because all inbound links are from other people’s websites, not “on” yours.

Meta Tags2) THE LATEST META DATA TECHNIQUES
Your website’s meta data can contain all sorts of data to help search engines rank you. There are a few that you should absolutely have:

  • Meta Title Tag – 70 characters or less and use keyword phrases only relevant to the page you are on.
  • Meta Description Tag – 155 characters or less. Use sentence structure and include keyword phrases. Just one sentence to summarize the page.

NOTE: The Meta Keywords Tag is no longer used by the major search engines. Google states outright that they do not look at this tag anymore because it was so abused. If you want to use the Meta Keywords Tag, enter keyword phrases that the content on the page represents best, 3 to 5 phrases maximum.

3) CONTENT
Your website structure and code are the bread, the text content is the butter (the flavor in the meal). You don’t mix flavors like ice cream and fish, so don’t mix your content with history and product information. They should be separate on their own pages.

Ideally, each page should be a representation of one particular keyword or phrase. The history and company information pages would use the company’s name as the keyword phrase for branding. When it comes to the content, using keywords like the product name or function is going to get better rankings than marketing terms like “high performance” and “state-of-the-art”.

Every product or service is meant to help or make things easier for someone. Always use the name of the products or services for search engines as well. Remember that search engines don’t read context, they read characters and see patterns.

EXAMPLE OF CONTENT:
On a single page, if we talk about SEO and how SEO can help and how SEO is easy and what SEO does over time, a search engine will see “SEO” several times and place our site at the top of the “SEO” search results because it knows we talk about SEO.

13Apr/12Off

Is SEO Helping Your Website

In today’s market, every business can and should have a website for customers and colleagues to reference for contact information, at least. For those of us who wanted to have the essentials on our websites, we expand the pages and have our products and services listed with details of the packages and maybe even a shopping cart. All a website represents is an online, interactive brochure for your company, with as much detail to make a visitor feel informed and confident in your ability or quality of product to place an order or make a phone call.

The first step, of course, is to get the website built. There are so many options, bells, and whistles that come with websites these days but there are some cornerstones that need addressing if you are going to have a user-friendly and well functioning website.

Every great website has: a home page with a clear and concise message, services or products pages with lots of details, an about page with information about the company, its capabilities, its policies, and commendations if nowhere else, and a contact page with phone numbers, emails, fax, maps, and even a form for questions or comments to be submitted.

Once your website is built, it can function beautifully and the design can look amazing but these things will not get people to your website and get you business. The only way to get people to your website, besides you handing out business cards and people typing in your business name, is through search engine optimization.

Search Engine Optimization, commonly referred to as SEO, is the practice of developing the code and content of a website to make it easier for the search engines to read and rank the pages. The higher a website ranks for a keyword, the more likely a user is to click on it. Making an effort to optimize a website will pay off in the long run through increased website traffic and sales.

There are several factors that are straight forward to improve your visibility on search engines and some that are obscure even to an expert SEO specialist. Ask yourself these questions when going through your website and things will turn around. Are the keywords you want to rank for used often enough on a single page? Search engines only rank one page at a time. Does each page have straight forward and keyword rich meta data? At the top of browser windows and on the tabs within the browser, each page should be different and specific to that page.

While SEO works on improving website visibility, people become aware of a website and use word of mouth, social media, or email to pass it along. More importantly, SEO should NEVER be considered finished. It is an ongoing effort that takes time. A brand new website will not rank first on any phrase overnight. Through patience and persistence, a business owner will be able to watch their website soar through the ranks in a matter of weeks and even more in a matter of months.

Obviously it is better to start a website with a search engine optimization in mind but 99% of websites can be optimized just fine after the website is built because it’s not a design element. SEO is in the coding and the content and content should be changed on a regular basis anyway to stay current. Search Engine Optimization helps companies reach customers they never knew they could. All it takes is that first step of talking to an SEO company to get your website working for you.