SMM Live by VisionFriendly.com SEO, PPC, and Social Media Marketing Tips from VisionFriendly.com

24Apr/15Off

How Does SEO and Adwords Work Together

By Bobby Fischer

Every time someone does a search on Google, on their desktop or on their phones, they will see both organic results and paid Adwords ads. What if I told you that making the effort on your organic SEO's content generation can carry over to help your Google Adwords or Pay-Per-Click (PPC) campaigns. It can.

Quality Score vs New Content

To improve any site's SEO visibility and ranking, it's common knowledge that if you add new content and refresh older content on a regular basis you can see true growth. According to Google Adwords, pointing your ads at relevant content in relation to your keyword phrases in your ad campaigns can improve your quality score. The "quality score" on Google Adwords is determined by how informative and related is the content on the page the ad is pointing to. If your ad directs clicks to a home page or contact page, your quality score can be low, keeping your click costs high.

When you have your Adwords ads pointed at well written, keyword focused content, your quality score can go up, bringing your click costs down.

Writing for SEO can be 2-for-1

When developing content for keyword phrases, write to be helpful, informative, even educational. The better quality the content, the better the SEO results. People share great content all the time on a variety of subjects. If you cover a subject well enough, the sharing response alone can make you famous overnight if it's shared enough.

You can take advantage of your well written content with your Google Adwords. No need to write new or different content specifically for Adwords. Search engines will see the content and you can improve your quality score and get better click costs using the same content. Its truly a 2-for-1 effort.

What's More Important SEO or PPC?

If you are wondering how to balance SEO and PPC, the answer is there is no wrong answer. If you are aggressive with PPC, your SEO doesn't have to be. In my opinion, if your SEO is lacking, but you are working on it, turn up the PPC budgets to get the traffic while you are building up the organic results. As you start to rank better and better, you can reduce your PPC campaigns or leave them up for even more business. The choice is yours but like I said, there is no wrong way when you are putting forth an effort. The only mistake you could make is not doing anything.

For more information about SEO improvement options or Google Adwords consultation or management advise, contact VisionFriendly.com today. Now you know how our SEO program and Pay-Per-Click campaign can get you on the fast track to visibility and traffic on Google.

7Nov/14Off

Click Through Rate Boost Using Negative Keywords

By Carver Koch

As AdWords advertisers, we know the difficulties of finding keywords that bring in valuable, relevant traffic. We’re constantly looking for new keywords that’ll bring in more conversions than all of our keywords combined, but unfortunately that’s not possible in the increasingly competitive PPC world.

Well we say when you can’t find what you’re looking for on the outside, maybe it’s time to look on the inside – or in this case keywords you’re currently using already!

What Are Negative Keywords and How Do They Work

Chances are if you’ve been in the PPC game awhile you’ve no doubt heard about the importance of negative keyword use, but if you’re new to PPC optimization, this article will help you big time! Negative keywords are essentially the exact opposite of the keywords you are targeting in that they are keywords you do not want your ads showing for.

For example, if your store offers absolutely nothing for free whether it be free shipping, free samples, or free delivery – you can simply add the keyword “free” to your negative keyword list and your keywords and/or ads will never trigger for a search query including the word “free” even if a keyword your are targeting is in the search query. This is a fantastic way to prevent irrelevant traffic (that would never convert in the first place) from clicking your ads.

But Where Do I Add Negative Keywords?

Adding negative keywords is actually quite simple. All you’ll need to do is navigate to any of your ad groups and scroll to the very bottom of the page. Once there, click the + icon to expand the negative keyword dropdown to see two options: adding negative keywords on the ad group level or the campaign level. Negative keywords added on the ad group level will only affect the ad group they’re added to whereas adding a negative keyword to the campaign level will affect every ad group under that campaign which is simple enough.

Adding Negative Keywords

Click to view larger image, hit back when finished

How Do I Find Negative Keywords?

Fortunately for us advertisers, there’s a ton of great ways to find insight on negative keywords ranging from generators to generic lists, but there first place I’d recommend looking is your search term reports found right in Google AdWords.

Search Term Reports

Search Terms Report

Click to view larger image, hit back when finished

 

Googles search term reports show exactly (to some degree) what search queries triggered your ads to show and more often than not, there will always be some variations triggering your ads to show when you’d rather they don’t know matter how well optimized.

Simply head over to your keywords tab, select whichever keyword(s) you’d like to report on and click the details dropdown to get the search terms report options to show. If you selected just a few keywords, you’ll be selecting ‘Selected’ to see a report for just the checked keywords. Choosing ‘All’ very obviously shows you a report for every keyword you target.

*Choosing ‘All’ is generally not recommended as it becomes much more confusing to determine which search query was triggered by what keyword!

After you make your selection, depending on your date range, you’ll see a list of keywords and their performance. To add a keyword to your negative keywords, simply check any of the keywords your see and click “Add as negative keyword”, choose either the ad group or campaign level, click Save and you’re all set to prevent your ads from showing for that search query!

Click to view larger image, hit back when finished

 

*Note the notorious ‘Other Search Terms’ section at the bottom of the list. These are keywords that triggered your ads within the last 24 hours that hasn’t yet populated as well as keywords Google has deemed too irrelevant to show you (which should make you cringe - why not show us these Google!?).

Google Search Recommendations

In addition to the search term reports, another great method to find potential negative keywords is by using the recommendations that Google gives you before finishing a search bar. It can be reasoned that if Google is recommending it in a search query you target, your ad could be considered relevant enough for Google to show it.

While they may not be Google, I’d recommend doing this on other search engines to help brainstorm even more negative keyword ideas.

Negative Keywords Lists

If you’re new to the negative keyword brainstorming game or want a quick fix for generic search queries to add to your negative keyword list I recommend a simple search of “negative keyword lists” as there are tons of posts out there giving you hundreds of keywords that you may want to add to your negative keyword list. These will range from industry to industry so I highly recommend reviewing any list you may find before adding the entire list as it could prevent your ads from showing for search queries that you actually want to show for!

13Oct/14Off

VisionFriendly.com Does It All

By: Bobby Fischer

When people ask what VisionFriendly.com does, we usually smile, take a big/deep breath and let out our services:

  • Web Design
  • SEO
  • Web Development
  • Pay-Per-Click (Google Adwords)
  • Social Media
  • Video Production
  • Webcasting
  • Corporate Identity / Branding
  • Email Hosting
  • Website Hosting
  • And the newest edition to our services is Reputation Management

VisionFriendly.com strives to be a one-stop-shop when it comes to business marketing and especially internet solutions. We can design, host, optimize and brand your website, ads, business cards, and emails for you. Clients love that they only have one number to call and they will always get a person answering the phone.

While we have a few jack-of-trades at VisionFriendly.com, most of us are specialists in a single department. We are experts in our particular field and we rely on each other and communicate constantly to get websites completed quickly, efficiently, and with very little difficulty.

Our video team can film, edit, and render DVD quality videos of any event, lecture, showcase, factory, machine, product demo, or employee profiles, all in house. So not only is your website going to be amazing, but your content can be generated and developed by us as well.

When it comes to SEO, there is no end game, there is no final step. SEO evolves, SEO changes, SEO requires maintenance to be successful and functional. Once a site is online, it's visibility can improve on search engines with SEO. A weekly or monthly effort to continually refresh and expand a website draws in the attention of search engines. SEO allows all the design and development work that has been done to make the site look and function well can be seen by current and prospective clients. Otherwise, a website is nothing more than an online brochure. No one can find your site without SEO unless they search for your company name or website directly.

It's the services that you offer that potential clients will search for. The products you sell that everyone needs or wants. That's where SEO comes in, giving your site valuable visibility for keyword phrases that customers will search for.

Not only can we create your website and videos but VisionFriendly.com has professional copy writers for marketing or search engine performance that can write your pages for you or guide you with your own writing. Our team is dedicated to the success of your business and your success, we consider our own.

We are here to help, and yes we can do it all, better than most, equal to none.

15Sep/14Off

Adwords Callout Ad Extensions

By: Carver Koch

AdWords Callout Ad Extensions & Why You Should Use Them

Earlier this month Google released the addition of callouts, an ad extension in Google AdWords that enables advertisers to display unique promotions and other information about their website, services or products with their ads.

Adwords Callout Ad Extensions

The callout ad extension essentially does what sitelink ad extensions already do, minus linking to an actual landing page. Callout ad extensions are purely meant to draw traffic based on the benefits displayed. For example, if you offer 24/7 emergency pest control services, create a callout detailing “24/7 Emergency Services” and now traffic will know you offer emergency services before even clicking. Callouts allow advertisers to display unique offers their competition can’t give.

For callouts to show up with your ads, you must have a minimum of two callouts but it’s recommended that at least four as that’s the max number that can show at once. Each callout is limited to a 25 character limit. You can also choose whether they’re account, campaign or ad group specific.

So Why Use Them?

Google added it.

Remember - Google makes money when your ads receive a click, which means they added callouts as a way to increase your ads click through rates and ad engagement. All good stuff for advertisers!

Callouts increase your ad space.

Adwords Callout Ad Extensions

When you add callout extensions to your ads, an additional line of text appears in your ad meaning you have more room to grab attention, so make use of it!

Callouts factor in to your ad rank!

Currently, not all accounts have access to callout ad extensions, but once 100% of AdWords accounts are eligible, the callout ad extension will factor into ad rankings like every other ad extension, so be prepared and activate yours as soon as you can.

You can make better use of ad text space.

One of the biggest benefits here is that you don’t have to worry about throwing in “free shipping” directly into your ad text anymore. This can be shown right through callout ad extensions meaning you now have extra room in your ad text to show more details your traffic will care about.

Here’s how to add callout ad extensions:

Simply log on to AdWords, navigate to the appropriate campaign and head over to the Ad Extensions tab. Go to the ad extension dropdown and select Callout extensions.

Adwords Callout Ad Extensions

Click the orange plus extension button and then click the plus new callout button to create a callout and customize its text and scheduling to your liking. Save your work and you’re all set to display callout extensions.

If you do not see the callout ad extension option, don’t worry. Google is rolling out this feature slowly to all accounts over the next month and will be available to all Google AdWords accounts very soon.

Filed under: Pay-Per-Click No Comments
26Aug/14Off

Top 3 Tips to Improve Adwords Campaigns

By Carver Koch

I encounter all sorts of issues when analyzing and optimizing Google AdWords accounts. Many of these issues don’t harm an AdWords account's performance much individually, but when multiple small issues work collectively they can negatively impact an AdWords account's performance on a substantial level. Here are the top 3 issues we encounter most in the AdWords accounts we analyze and how to fix them.

AdWords Issue 1 – Poor Account Organization

I can’t tell you how many AdWords accounts we analyze that have jam packed their entire list of keywords into a single ad group. A rookie mistake many make, but this can easily cleave your click through rate entirely causing cost per clicks to rise and ad positions to drop.

The reason for this is because the ads displaying for your keyword list aren’t always relevant to the keyword that triggered it. For example, if an advertiser sell jeans and shorts, they would not want an ad for shorts playing for someone searching for new jeans.

Now the question becomes, “I have an ad for jeans and an ad for shorts, why didn’t the right ad show?” The answer is, Google determines which ad to play based on its past performance and will more likely show an ad with a better click through rate than an ad that is clearly more relevant to the keyword that triggered the ad.

Solution to AdWords Issue 1:

The solution here is to split keywords into similarly themed groups i.e. jeans go into a jean ad group and shorts into a separate shorts ad group. This allows AdWords users to create ads specific to the keywords in each ad group, meaning the ad that shows will always be relevant to the keyword that triggered the ad.

Adwords Issue 2 – No Use of Negative Keywords

Many newcomers to AdWords don’t make use of one of the best features available to any AdWords advertiser – negative keywords. These are keywords advertisers DO NOT want their ads to show for. Even if an account is using exact match types, it’s still recommended that negative keywords are used. This probably the easiest way for any AdWords advertiser to increase overall click through rates!

Solution to Adwords Issue 2:

The solution is simple – just add negative keywords within AdWords campaigns! If a business offers absolutely nothing for free, simply adding “free” will prevent their ads from triggering for any search with the word “free” in it. Not only will this improve click through rates, but it also improve the overall efficiency of AdWords account budgets by not wasting money on irrelevant clicks.

Adwords Issue 3 - No Use of Ad Extensions

Not too long ago, Google added ad extensions as a way for advertisers to take up more real estate on search results. These ad extensions allowed advertisers to link to other webpages on site, include a phone number with the ad, or even show reviews with the ad. Since the release of ad extensions, Google has since started to factor their use into overall ad ranking, which determines where your ad shows up on Google search results and how much the cost per click is.

Now, if two AdWords accounts have the same exact ad rank and tie for placement, the AdWords account that makes best use of ad extensions will be chosen over the other.

Solution for Adwords Issue 3:

The solution to this is also very simple – make use of ad extensions. To do this, simply log into AdWords and navigate to the campaign you’d like to add ad extensions to and along the row of tabs there is a tab for ad extensions. Just under that row, select which ad extension you’d like such as location extensions to add locations, call extensions to add a phone number or sitelink extensions to link to other pages of a website. Adding ad extensions is a proven method to increase click through rates, lower cost per click and raise ad positions.

 

 

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