SMM Live by VisionFriendly.com SEO, PPC, and Social Media Marketing Tips from VisionFriendly.com

24Apr/15Off

How Does SEO and Adwords Work Together

By Bobby Fischer

Every time someone does a search on Google, on their desktop or on their phones, they will see both organic results and paid Adwords ads. What if I told you that making the effort on your organic SEO's content generation can carry over to help your Google Adwords or Pay-Per-Click (PPC) campaigns. It can.

Quality Score vs New Content

To improve any site's SEO visibility and ranking, it's common knowledge that if you add new content and refresh older content on a regular basis you can see true growth. According to Google Adwords, pointing your ads at relevant content in relation to your keyword phrases in your ad campaigns can improve your quality score. The "quality score" on Google Adwords is determined by how informative and related is the content on the page the ad is pointing to. If your ad directs clicks to a home page or contact page, your quality score can be low, keeping your click costs high.

When you have your Adwords ads pointed at well written, keyword focused content, your quality score can go up, bringing your click costs down.

Writing for SEO can be 2-for-1

When developing content for keyword phrases, write to be helpful, informative, even educational. The better quality the content, the better the SEO results. People share great content all the time on a variety of subjects. If you cover a subject well enough, the sharing response alone can make you famous overnight if it's shared enough.

You can take advantage of your well written content with your Google Adwords. No need to write new or different content specifically for Adwords. Search engines will see the content and you can improve your quality score and get better click costs using the same content. Its truly a 2-for-1 effort.

What's More Important SEO or PPC?

If you are wondering how to balance SEO and PPC, the answer is there is no wrong answer. If you are aggressive with PPC, your SEO doesn't have to be. In my opinion, if your SEO is lacking, but you are working on it, turn up the PPC budgets to get the traffic while you are building up the organic results. As you start to rank better and better, you can reduce your PPC campaigns or leave them up for even more business. The choice is yours but like I said, there is no wrong way when you are putting forth an effort. The only mistake you could make is not doing anything.

For more information about SEO improvement options or Google Adwords consultation or management advise, contact VisionFriendly.com today. Now you know how our SEO program and Pay-Per-Click campaign can get you on the fast track to visibility and traffic on Google.

31Mar/15Off

Writing Text Content For SEO

By Bobby Fischer

Before you start writing anything, whether it's to rank on search engines, convert sales and leads, or help your customers learn an insider tip, etc. Ask yourself a few questions:

  • Who is my target audience?
  • What am I going to be talking about?
  • What do I want the reader to do?

Once you have answered these three questions, the content can write itself. Not really but metaphorically.

Who is my target audience?

Writing for SEO should be approached from two directions and for two different purposes. Writing for a search engine only will ruin any literary rhythm you could ever have. It will sound redundant, let alone, clunky like a monster truck commercial. "Sunday, Sunday, Sunday!" or it your case, "Buy This, Buy This, Buy This!".

Remember, first of all, you are writing your content for humans, your customers, your clients, current and future. You are also writing to draw the attention of search engines, so what I tell all my clients is simply, "use your nouns". Look for opportunities to use the actual name of a product or service, or sneak in a branding opportunity. I never use we, us, our, or "the company". Tell people who you are.

What am I going to be talking about?

Once you've decided on a subject matter to talk about, the best thing you can do is focus on that. The overall theme of each individual page should be one service or product. Deviate if you must to pair or recommend RELATED products or services but keep it close to the mark. Websites written well for SEO will have large numbers of pages, some for each product or services, services areas like cities or states, even for countries for international SEO. Don't try to fit everything you sell and offer on one page. That is what navigation buttons are for. To get your visitors where they want to go next.

What do I want the reader to do?

Calls to action or conversion devices should be available by default in your web design. At the very least you should have your phone number in the heading of every page, even in the footer if possible. The difference between someone visiting your site and someone becoming a customer could be as simple as an invitation. If on every page you closed your text with "To get started, call us now at....", you now increased your chances of someone visiting that page to call you. Another more aggressive options is to title and write the page well to rank for SEO and right at the beginning, have an eye catching "get started" button. If readers gleam a page and see how simple it is to get what they need, they just might.

Finally, FORMS, do you have one? You should. Forms are not just for contact pages anymore. If there is room, and a good designer will make room, you should have a simple form on the right column so customers can fill it out and expect a response. The less steps the better.

Think about it, a customer is on a page, and they like what they see. "Oh a form, easy!". You now have a potential customer's information. Secondly, if you have your analytics installed, you can track what pages are getting forms submitted. Track your hot and cold areas of your site. Get it? There are more pros than cons to giving extra calls to action. Less chances of lost customers too.

If you only have a form on the contact us page or just the phone number at the top, worst case scenario:

  • What if the form gets broken?
  • What if the Contact Us page is down or 404s?
  • What if the form doesn't say what the visitor is interested in?
  • What if your phone is busy?
  • What if the phone number is wrong? (rare but it's happened)

What if, what if, what if! Don't take that chance, give yourself the best odds and you can't lose.

So without further ado, for more information on content writing for SEO, internationally successful SEO services, and award winning web design services, contact VisionFriendly.com today at 630.553.0000.

3Mar/15Off

Mobile Friendly on Google is becoming a Rank Factor

Mobile Friendly Ranking FactorBy Bobby Fischer

Google has officially announced that as of April 21st, 2015, the mobile-friendly tag you now see on mobile devices when you search on Google will be a ranking factor. Having a mobile-friendly compliant site, according to Google's criteria, will earn you an un-filtered spot in the new mobile rankings. Sites not having the mobile-friendly tag will be automatically bumped when an equal quality site has the tag criteria completed.

The tag as seen directly below the URL on the right screenshot, started as a notification to the user that this site will operate properly on your mobile devices.

That is still true, however, starting April 21st, not having that tag will effect where your site appears in the mobile rankings competitively.

How important is the Mobile-Friendly tag?

In a recent survey, 60% of American internet users now use mobile devices, that includes phones and tablets,  to search for local businesses and a large portion for online shopping.

Prior to April 21st, 2015, Google had one set of results for both desktop and mobile users. After April 21st, there will be two.

One for desktop users and another "filtered" set of results for mobile users, no matter how well your main site is optimized.

These two ranking results will be parallel for all sites compliant with the mobile friendly standards Google sets and the sites that earn the mobile-friendly tag.

If your site does not pass, sites with any flash or older CSS won't, you will have to invest time and/or money into updating your website to be up-to-snuff.

Google does offer a free Mobile Friendly testing tool, click the link to check your site.

VisionFriendly.com has been building mobile-friendly compliant sites since the tag was initiated last year, in 2014. So if you or your business need help becoming "mobile-friendly" or you are shopping for a new site all together, VisionFriendly.com can help with your site's design, your SEO, and even your hosting and emails. Don't hesitate to call and keep your site in front of your customers on any device.

19Feb/15Off

SEO Tips for 2015

By Bobby Fischer

As search engines like Google, Yahoo, and Bing change their expectations and standards, so shall we adapt our websites to follow suit. There are classic SEO ideas that are still true today like 70 characters or less Meta Title Tags, or 155 character max Meta Description tags. However, some things change on search engines faster than some SEO's can keep up with. Here is an easy to follow list that will keep you honest and help your SEO stay white hat and performing well.

1. Include Keywords in Page URLs

Stop making /services, /about, /contact, /locations pages. It's useless and a pain for SEO's to redo correctly. When you are creating pages, be mindful of your page naming conventions to capitalize on a more robust keyword or branding opportunity. One of the first things search engines look at for ranking factors is the URL so get rid of weak URLs.

2. Focus Pages on One Keyword Phrase

Search engines are going to read all the pages you have built and why not have some organization and some focus. Choose one primary focus keyword per page and stick with it. Yes, you should use that phrase elsewhere but it's core definition and a full detail of the product or service should be covered in one all-inclusive page. If you can't write a solo page about a service, you should not be offering that service.

3. There is NO End to SEO, Stop Asking

I can't tell you how many times I have been asked how long SEO will take and how much more work will get a page to the top. It's not a set distance, there is no max out. You can do too much too fast when it comes to SEO, but your SEO effort should be ongoing as long as the site is live. Don't blow your annual marketing budget on SEO alone. Diversify and try new avenues and use Google Adwords, its there to help businesses get visibility quickly. Improving your quality score on Adwords with appropriate content on landing pages will help two fold, the Adwords spending will increase and your organic results can climb due to the great content. Double win!

4. Get an SSL, Even If You Don't Need One

Having an HTTPS is becoming an SEO ranking signal on Google whether we like it or not. If your website is built properly and it should have a contact form or lead generating tool of some kind to connect with your customers, an SSL is not out of the question for you. SSLs were meant for ecommerce sites collecting credit card info. That doesn't mean people don't appreciate it when they know their phone number and email aren't being distributed either. While it may be a small factor, every little bit adds up to a large chunk in the competitive world of SEO.

5. Mobile Friendly - It's Already a Thing

Google already is verifying compliance with their Mobile Friendly standards by adding a very obvious tag on mobile device search results. "Mobile Friendly" means your site meets the Google standard for mobile sizing, alignments, buttons, text size, etc. Your site already may meet the requirements but it's not hard to comply with. So take the time and get your site Mobile Friendly. It could, rumor alert, become a mobile ranking factor so it won't be a total waste if it does. Allegedly, mobile users are already trending to only click mobile friendly sites so it could be a good marketing tool as well.

Hope these tips will point everyone in the right direction for SEO in 2015.

 

13Oct/14Off

VisionFriendly.com Does It All

By: Bobby Fischer

When people ask what VisionFriendly.com does, we usually smile, take a big/deep breath and let out our services:

  • Web Design
  • SEO
  • Web Development
  • Pay-Per-Click (Google Adwords)
  • Social Media
  • Video Production
  • Webcasting
  • Corporate Identity / Branding
  • Email Hosting
  • Website Hosting
  • And the newest edition to our services is Reputation Management

VisionFriendly.com strives to be a one-stop-shop when it comes to business marketing and especially internet solutions. We can design, host, optimize and brand your website, ads, business cards, and emails for you. Clients love that they only have one number to call and they will always get a person answering the phone.

While we have a few jack-of-trades at VisionFriendly.com, most of us are specialists in a single department. We are experts in our particular field and we rely on each other and communicate constantly to get websites completed quickly, efficiently, and with very little difficulty.

Our video team can film, edit, and render DVD quality videos of any event, lecture, showcase, factory, machine, product demo, or employee profiles, all in house. So not only is your website going to be amazing, but your content can be generated and developed by us as well.

When it comes to SEO, there is no end game, there is no final step. SEO evolves, SEO changes, SEO requires maintenance to be successful and functional. Once a site is online, it's visibility can improve on search engines with SEO. A weekly or monthly effort to continually refresh and expand a website draws in the attention of search engines. SEO allows all the design and development work that has been done to make the site look and function well can be seen by current and prospective clients. Otherwise, a website is nothing more than an online brochure. No one can find your site without SEO unless they search for your company name or website directly.

It's the services that you offer that potential clients will search for. The products you sell that everyone needs or wants. That's where SEO comes in, giving your site valuable visibility for keyword phrases that customers will search for.

Not only can we create your website and videos but VisionFriendly.com has professional copy writers for marketing or search engine performance that can write your pages for you or guide you with your own writing. Our team is dedicated to the success of your business and your success, we consider our own.

We are here to help, and yes we can do it all, better than most, equal to none.

10Dec/13Off

FREE SEO Advice from an Expert

By: Bobby Fischer

Want some FREE SEO advice... This is for all my friends that have businesses with a website or work at a company that has a website:

Take a look at the pages of your site and really look at the phrasing you are using.

I work at a web design company, so on the pages of our site, we use the phrase "web design". I do SEO, so I created pages that talk about and use the phrase "SEO". This is the easiest thing anyone can do to improve your position on Google, Bing, and Yahoo in the search results. Use the name of your product or service in the text content. That's it. Use your nouns damn it.

Don't over-do it to the point that the text sounds stupid and redundant. Write naturally and informatively just like you would if you were talking to someone about your product or service. Think about how your text sounds out loud. If it would sound funny if read aloud, you should change it.

Great Pinterest Infographic on Content Writing

Click for Larger View

I deal with companies everyday that overlook this simple step when writing their content. Entire pages going thru services and product descriptions without ever mentioning the name of it once.

"Our products are made in the USA and are 100% organic, non-explosive, child safe, and easily stored in your wallet."

What product am I talking about?

Never said the name or what it did. I hope this helps at least one person out there. It seems trivial but when you look at a site as a whole and realize how many opportunities are missed because of this little oversight... it's staggering to think how many businesses suffer on search engines because of this.

Good luck and contact me anytime for advice or an evaluation of your own sites' SEO.

14Mar/13Off

The New Face of SEO… SEO+

VisionFriendly.com's SEO program has been updated and upgraded over the last few years and is finally a proven method for improved search engines rankings.

VisionFriendly.com now takes a two stage approach to improved search engine rankings. Our methods are proven with great ranking results for our clients and even ourselves.

Off Site Optimization ResultsOur website is currently ranked at the top of Google across the country for one of the hottest industry terms in SEO right now, "Off Site Optimization."

With 23,000,000+ other web pages going for this term, being at the top proves we are one of the best in the country, if not THE best.

The first stage is the initial On Site SEO setup. We make sure that every page and every item on the pages are as visible as possible to search engines. We also advise you on the text content on the pages to include widely searched phrases from your industry in a frequent and useful manor. Not to create a boring redundant text but to entice search engines to recognize you. Use your "nouns", I always say.

SEO is entirely based on what your text says. If a phrase is not in your text in a dominant way on a single or better yet, multiple pages, you may have difficulty ranking well for the phrase.

The second stage which is the most crucial, is the Ongoing SEO program we call "SEO+".

Making a continued effort both on your website and off your website is the perfect combination for great rankings. We continually create pages to expand your website for search engines. The more pages a search engines sees, the better you look. If the text content on those new pages is relevant and keyword oriented, they rank even better.

Then we go off site. The technical name is Off Site Optimization, but it's commonly known as link building. Regularly building quality inbound links from other websites to yours creates interactions between websites that search engines hold in the highest regard.

Doing one or the other with Landing Pages and Link Building is enough to maintain your rankings and possibly move your site upwards. Combining them is a sure way to not only maintain your position but improve it.

The initial SEO setup fee is based on the size and technical aspects of your site. It is a one time fee to keep the cost down and leave you comfortable to update it or upgrade it should search engines trends change.

Our most popular SEO+ package is $910 per month and recommended indefinitely. We have higher, more aggressive packages but its a marathon, not a sprint, there is no reason to go crazy and "balls out" from the jump. There is such a thing as too much SEO+ and we keep well below the red flag areas based on Google's guidelines.

If you are not participating in an SEO+ program, there is a high chance your site will decline over time after the initial SEO setup is completed.

If you have any questions about our SEO services or would like to start planning the optimization process, please feel free to email Bobby Fischer, Director of SEO at VisionFriendly.com.

Bobby@VisionFriendly.com

26Jul/12Off

How to Use a Blog Effectively

Having a blog is like having your own news column. The subject matter should be relatively close to your products or services. The most popular blogs are ones that offer something of benefit. As in a tutorial, a comparison of products, a detailed review, and an open invitation to take part in the conversation. A call to action from the reader to close the article.

You can talk about the pros and cons of a service or product. I highly recommend making "Top 10, 20, etc." lists, people love those and they are easy to do. Making the list first gives you the outline for what you should expand on to make the post grow from just a list to an article.

You can also use the blog as a news outlet as well. If you have an announcement for your audience, your staff, or your clients that a decent amount of information needing to be conveyed. A blog is a quick and easy way to get that information out to a lot of people with little cost to you or your company.

The greatest difference in a blog from a newspaper is you can site your references and have it as a link. Why Use Blog Lists?

When you are closing the article, reiterate your title, tie everything together. "How to use a blog effectively". Then invite the readers to give feedback to help make this article into a conversation.

What is your favorite type of blog article to write? Example: Reviews, Comparisons, Top Lists, Worst Lists, Informative, Current Events, etc. And WHY do you like writing those.

6Jun/12Off

New Naperville Website Design Company

Welcome your new Naperville Website Design Company!

VisionFriendly.com

Well folks, the day has finally arrived and your favorite web design company has moved to Naperville.

Our New home is:

1245 E. Diehl Road
Suite 307
Naperville, IL 60563

The phone number is the same... 630.553.0000

We do have a new face that you can see from I-88 headed east. Right off the Naperville Road exit.

Let me know if anybody sees it at night. Its spectacular.