SMM Live by VisionFriendly.com SEO, PPC, and Social Media Marketing Tips from VisionFriendly.com

14Mar/13Off

The New Face of SEO… SEO+

VisionFriendly.com's SEO program has been updated and upgraded over the last few years and is finally a proven method for improved search engines rankings.

VisionFriendly.com now takes a two stage approach to improved search engine rankings. Our methods are proven with great ranking results for our clients and even ourselves.

Off Site Optimization ResultsOur website is currently ranked at the top of Google across the country for one of the hottest industry terms in SEO right now, "Off Site Optimization."

With 23,000,000+ other web pages going for this term, being at the top proves we are one of the best in the country, if not THE best.

The first stage is the initial On Site SEO setup. We make sure that every page and every item on the pages are as visible as possible to search engines. We also advise you on the text content on the pages to include widely searched phrases from your industry in a frequent and useful manor. Not to create a boring redundant text but to entice search engines to recognize you. Use your "nouns", I always say.

SEO is entirely based on what your text says. If a phrase is not in your text in a dominant way on a single or better yet, multiple pages, you may have difficulty ranking well for the phrase.

The second stage which is the most crucial, is the Ongoing SEO program we call "SEO+".

Making a continued effort both on your website and off your website is the perfect combination for great rankings. We continually create pages to expand your website for search engines. The more pages a search engines sees, the better you look. If the text content on those new pages is relevant and keyword oriented, they rank even better.

Then we go off site. The technical name is Off Site Optimization, but it's commonly known as link building. Regularly building quality inbound links from other websites to yours creates interactions between websites that search engines hold in the highest regard.

Doing one or the other with Landing Pages and Link Building is enough to maintain your rankings and possibly move your site upwards. Combining them is a sure way to not only maintain your position but improve it.

The initial SEO setup fee is based on the size and technical aspects of your site. It is a one time fee to keep the cost down and leave you comfortable to update it or upgrade it should search engines trends change.

Our most popular SEO+ package is $910 per month and recommended indefinitely. We have higher, more aggressive packages but its a marathon, not a sprint, there is no reason to go crazy and "balls out" from the jump. There is such a thing as too much SEO+ and we keep well below the red flag areas based on Google's guidelines.

If you are not participating in an SEO+ program, there is a high chance your site will decline over time after the initial SEO setup is completed.

If you have any questions about our SEO services or would like to start planning the optimization process, please feel free to email Bobby Fischer, Director of SEO at VisionFriendly.com.

Bobby@VisionFriendly.com

26Jul/12Off

How to Use a Blog Effectively

Having a blog is like having your own news column. The subject matter should be relatively close to your products or services. The most popular blogs are ones that offer something of benefit. As in a tutorial, a comparison of products, a detailed review, and an open invitation to take part in the conversation. A call to action from the reader to close the article.

You can talk about the pros and cons of a service or product. I highly recommend making "Top 10, 20, etc." lists, people love those and they are easy to do. Making the list first gives you the outline for what you should expand on to make the post grow from just a list to an article.

You can also use the blog as a news outlet as well. If you have an announcement for your audience, your staff, or your clients that a decent amount of information needing to be conveyed. A blog is a quick and easy way to get that information out to a lot of people with little cost to you or your company.

The greatest difference in a blog from a newspaper is you can site your references and have it as a link. Why Use Blog Lists?

When you are closing the article, reiterate your title, tie everything together. "How to use a blog effectively". Then invite the readers to give feedback to help make this article into a conversation.

What is your favorite type of blog article to write? Example: Reviews, Comparisons, Top Lists, Worst Lists, Informative, Current Events, etc. And WHY do you like writing those.

4May/12Off

SEO Update

Let’s assume you know what SEO (Search Engine Optimization) is. Let’s assume you know the value of using SEO to make it easy for people to find you on the internet. Now, let’s assume that you want to appear high on the first page of search engines for terms people would enter when looking for what you do.

You should then be aware that SEO is changing literally on a daily basis with new rules and techniques. Thus, staying up-to-date is almost an impossible task. So to help out, let me share with you some of today’s newest ways to help get your website more noticed.

1) LINKS
Link Building VisualGoogle takes into account how many inbound links your website has coming from other websites. This number should be growing on a regular basis to keep search engines (Google especially) interested and re-visiting your website. Every time a search engines comes across a link to your website on someone else’s, they see you as an authority on the internet.

The more quality links you have, the more authority your website is given and your website will rank higher. Be careful, you can get too many too fast. Talk to an SEO expert before starting your own inbound link campaign.

The number one thing to help websites right now is an inbound link campaign. We call it Off Site Optimization, because all inbound links are from other people’s websites, not “on” yours.

Meta Tags2) THE LATEST META DATA TECHNIQUES
Your website’s meta data can contain all sorts of data to help search engines rank you. There are a few that you should absolutely have:

  • Meta Title Tag – 70 characters or less and use keyword phrases only relevant to the page you are on.
  • Meta Description Tag – 155 characters or less. Use sentence structure and include keyword phrases. Just one sentence to summarize the page.

NOTE: The Meta Keywords Tag is no longer used by the major search engines. Google states outright that they do not look at this tag anymore because it was so abused. If you want to use the Meta Keywords Tag, enter keyword phrases that the content on the page represents best, 3 to 5 phrases maximum.

3) CONTENT
Your website structure and code are the bread, the text content is the butter (the flavor in the meal). You don’t mix flavors like ice cream and fish, so don’t mix your content with history and product information. They should be separate on their own pages.

Ideally, each page should be a representation of one particular keyword or phrase. The history and company information pages would use the company’s name as the keyword phrase for branding. When it comes to the content, using keywords like the product name or function is going to get better rankings than marketing terms like “high performance” and “state-of-the-art”.

Every product or service is meant to help or make things easier for someone. Always use the name of the products or services for search engines as well. Remember that search engines don’t read context, they read characters and see patterns.

EXAMPLE OF CONTENT:
On a single page, if we talk about SEO and how SEO can help and how SEO is easy and what SEO does over time, a search engine will see “SEO” several times and place our site at the top of the “SEO” search results because it knows we talk about SEO.

13Apr/12Off

Is SEO Helping Your Website

In today’s market, every business can and should have a website for customers and colleagues to reference for contact information, at least. For those of us who wanted to have the essentials on our websites, we expand the pages and have our products and services listed with details of the packages and maybe even a shopping cart. All a website represents is an online, interactive brochure for your company, with as much detail to make a visitor feel informed and confident in your ability or quality of product to place an order or make a phone call.

The first step, of course, is to get the website built. There are so many options, bells, and whistles that come with websites these days but there are some cornerstones that need addressing if you are going to have a user-friendly and well functioning website.

Every great website has: a home page with a clear and concise message, services or products pages with lots of details, an about page with information about the company, its capabilities, its policies, and commendations if nowhere else, and a contact page with phone numbers, emails, fax, maps, and even a form for questions or comments to be submitted.

Once your website is built, it can function beautifully and the design can look amazing but these things will not get people to your website and get you business. The only way to get people to your website, besides you handing out business cards and people typing in your business name, is through search engine optimization.

Search Engine Optimization, commonly referred to as SEO, is the practice of developing the code and content of a website to make it easier for the search engines to read and rank the pages. The higher a website ranks for a keyword, the more likely a user is to click on it. Making an effort to optimize a website will pay off in the long run through increased website traffic and sales.

There are several factors that are straight forward to improve your visibility on search engines and some that are obscure even to an expert SEO specialist. Ask yourself these questions when going through your website and things will turn around. Are the keywords you want to rank for used often enough on a single page? Search engines only rank one page at a time. Does each page have straight forward and keyword rich meta data? At the top of browser windows and on the tabs within the browser, each page should be different and specific to that page.

While SEO works on improving website visibility, people become aware of a website and use word of mouth, social media, or email to pass it along. More importantly, SEO should NEVER be considered finished. It is an ongoing effort that takes time. A brand new website will not rank first on any phrase overnight. Through patience and persistence, a business owner will be able to watch their website soar through the ranks in a matter of weeks and even more in a matter of months.

Obviously it is better to start a website with a search engine optimization in mind but 99% of websites can be optimized just fine after the website is built because it’s not a design element. SEO is in the coding and the content and content should be changed on a regular basis anyway to stay current. Search Engine Optimization helps companies reach customers they never knew they could. All it takes is that first step of talking to an SEO company to get your website working for you.

9Nov/11Off

15 Steps to Improve Your SEO

This is just a great beginner / refresher for any web designer or SEO specialist.  Enjoy

Search Engine Journal SEO Guide

Downloadable PDF

Filed under: SEO No Comments
29Jun/11Off

New SEO Do’s and Don’ts

SEOA good search engine optimization is thorough and unique.  A bad search engine optimization is lazy, uniform and template.

Go through each item below and make sure your website falls in the "Do" column, not the "Don't".

Item

Actions to Follow and NOT Follow

URL Do's Use Unique Page Relevant File names
Don'ts Use bland file names...ie. about.htm
Page Titles Do's 65 Characters, Different Page Title on every page
Don'ts Use the same title on every page
Meta Description Do's 155 Characters, Keyword Rich, page specific
Don'ts Forget to insert it or use the same on every page
Meta Summary Do's 155 Characters, Keyword Rich, page specific
Don'ts Not insert it or use the same one on every page
Meta Keywords Do's 3 to 5 keyword phrases (optional)
Don'ts Overfill the meta keywords with words not on the page
Keyword Density Do's 5% to 10% of your content should be 1 phrase per page
Don'ts Use below 5% or over 10%, its not enough or keyword stuffing
Anchor Text Links Do's Use Products and Services in Anchor Text Links
Don'ts Use the name of your company that no on knows
Heading Tags Do's Use Keywords in 1- H1, 1- H2, 1- H3 Per Page
Don'ts Use "H" 1, 2, 3 all over a single page
Keywords in Content Do's Keyword rich content in the beginning, middle and end.
Don'ts Insert keyword rich content in lower paragraphs or content
Image Alt Tags Do's Every Image on a page should have an Alt Tag
Don'ts Leave images without Alt Tags
Image Title Tags Do's If an image is also a button, add a Title Tag
Don'ts Leave buttons without Title Tags
Search Engine Submissions Do's Manually Submit to search engines
Don'ts Use an automated software to submit to search engines
Search Engine Reporting Do's Only run a report twice a month at most
Don'ts Run the same report constantly, you will get blocked on SE's.
Outgoing Links Do's Limit outgoing links on a single page to a few
Don'ts Use only one page for all outgoing links, Link Farm!!
Meta Tag geo.position Do's Use the GPS coords for your business
Don'ts Use the companies street address
Meta Tag geo.region Do's Use country code and state ie. "US-IL"
Don'ts Use full words ie. "United States - Illinois"
Meta Tag geo.place Do's Use city location and nearest metropolis ie. "Yorkville, Chicago"
Don'ts Use just the city of your business
Meta Tag Rating Do's Use appropriate rating for content on your site
Don'ts Use a general rating so more visitors can get through
Meta Tag Country Do's Use the country your business resides
Don'ts Use the country your business deals with
Meta Tag Expires Do's Use the term "Never"
Don'ts Use a date and forget to change it,
SE's will ignore expired sites
Meta Tag Robots Do's Use if you are not writing a robots.txt file
Don'ts Use if you have a robots.txt file
Hidden Text Do's Get it off your site
Don'ts Insert it to get your keyword density up, very black hat

Do these simple steps and watch out for the Don'ts and you will have yourself a much better performing search engine optimization.

Tagged as: , 11 Comments
5Mar/11Off

SEO – Content is King!

When creating your website, have SEO in mind. Create useful keyword content not filler to make your site look full. The saying "content is king" is true. The actual content on your site has everything to do with your search rankings. Quantity and quality is what you need in order to keep up in the rankings.

If you are doing a site about "Search Engine Optimization", Google that phrase and look at the very first organic listing. How many times does the exact phrase "Search Engine Optimization" appear on the page.

The body text is obvious but the navigation, the footer links, the call to action links, there are so many places you can plant awesome keyword phrases that get overlooked so often. The nav and the footer links are self explanatory, but the call to actions are tricky.

Do NOT use a text link that says "Click Here", one its ominous and no one trusts those, tell the user what they are clicking, "Search Engine Optimization Info". That way you are clear to your users and your click through rates will climb and you just added another instance of your keyword in a link.

The moral of the story here kids is read your content, does it actually say anything.

Here is an exercise for you: Talking out loud, to yourself, what does your company do? Explain it just like you would if you were talking to a client. Your website should almost transcribe what you said out loud. Websites are interactive business cards, I am not going to call you if I don't know what you do or how you can help me.

The more often you update your content, the more the search engines will spider your site and walk through your content to see what it contains.

Content is King Ladies and Gentlemen, don't lose sight of that or no one will see you on the search engines!

23Dec/10Off

New SEO Software for VisionFriendly.com

SEO PowersuiteSEO Powersuite - Available on Link-Assistant.com

VisionFriendly.com has recently upgraded to SEO Powersuite to assist in improving the search engine optimizations of our clients' and our own websites.

The SEO Powersuite is composed of 4 software sweets all beneficial to any site's SEO.

Rank Tracker, which reports on keyword phrases and show the fluctuation of rankings from report to report.

Link Assistant, which seeks out potential inbound links for your site as well as sends invitations to those sites for a link exchange.

WebSite Auditor, which evaluates your website's SEO and suggests solutions to improve the rankings and working potential.

SEO SpyGlass, which checks the quality and quantity of a website's backlinks and advises on which ones to keep and which ones to seek out.

The SEO Powersuite is the best SEO toolkit on the market and VisionFriendly.com gives its full endorsement!

Filed under: Backlinks, SEO No Comments
8Oct/10Off

What to Look for From an SEO Company

Search Engine Optimization Services Should Include:

Initial SEO Analysis
An evaluation of your website's vitality in the eyes of a search engine for your industry, products, services and overall content. The purpose of an SEO analysis is to establish a plan to modify the code of the site and the visible content to reach its peak potential or add more to improve it.

Keyword Phrase Selection
The keyword phrases chosen for your site are the focus of your SEO campaign. By evaluating the content, the services and the products your company offers, keyword phrases can easily be established and then elaborated on to improve your website's search engine presence. Analyzing your competitors' sites and researching product trends will also help establish a focus for the rest of the optimization.

Site Optimization
Once the complete keyword phrase selection has been made, the SEO company can start with the on-site optimization. The SEO company will run an initial report to document the progress of the optimization before the SEO and after periodically. After they run the initial report they can add all the essentials: Meta Data, Heading Tags, image tags and titles, footer text links and more to help the search engines see as much of your site's content as possible.

Site Submission
After the on-site optimization changes are completed, the SEO company will proceed to submit your site to the major search engines manually. This is essential for good rankings because Google, Yahoo and Bing do not look kindly on automated submissions by software programs, no matter how easy it is to use.

Reporting
Use a tried and true ranking report software to "grade" your optimization on a month-to-month basis, because more frequently than a month, or so, will irritate search engines. This reports however give you valuable, "hard data" to improve your rankings with ease. As well as give you a definitive Return-On-Investment (ROI) for your SEO as you watch your website climb the rankings month after month.

Content Advisement
SEO changes can be made to your website "as is" and ideally your website could be off to the races for excellent search engine rankings. This scenario is rare and unlikely unfortunately. The company can make recommendations based on your SEO campaign's goals and improve your keyword phrase density within your website's content to improve your search engine rankings to their true potential.

Off Site Optimization (OSO)
Off Site Optimization or OSO is building inbound links from other websites to yours. Any self respecting SEO firm will recommend this. The absolute #1 thing to do after you do an On Site Optimization is to immediately start your Off Site Optimization. This "link building" can be a lot of things... Blog Commenting, Social Media Pages, Business Directories, Website Directories, and so on. The best tip I can give and its a pretty big one. Ask "Do you use an automated software to build the links". If they don't deny it and insist that they do them all by hand, the next question should be, "how many do I get?". The most important thing is they are done by hand and you don't get too many too fast. A search engine can spot it and will demote the value of not one but all your links potentially, leaving your website in very poor standing.

If  they answer with something ridiculous like 500 or 1000 per month. They are lying. On average, finding a potential link and filling out stuff takes 10 to 15 minutes each. Multiplied by 500 and you have over 83 hours work. Two work weeks. And OSO should be ongoing. Get the point. A good build number for a monthly OSO campaign is 15, 30, even 50. At a price tag between $300 and $1250 depending on how many you get.

For more information on SEO or Web Design visit us at VisionFriendly.com.