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24Apr/15Off

How Does SEO and Adwords Work Together

By Bobby Fischer

Every time someone does a search on Google, on their desktop or on their phones, they will see both organic results and paid Adwords ads. What if I told you that making the effort on your organic SEO's content generation can carry over to help your Google Adwords or Pay-Per-Click (PPC) campaigns. It can.

Quality Score vs New Content

To improve any site's SEO visibility and ranking, it's common knowledge that if you add new content and refresh older content on a regular basis you can see true growth. According to Google Adwords, pointing your ads at relevant content in relation to your keyword phrases in your ad campaigns can improve your quality score. The "quality score" on Google Adwords is determined by how informative and related is the content on the page the ad is pointing to. If your ad directs clicks to a home page or contact page, your quality score can be low, keeping your click costs high.

When you have your Adwords ads pointed at well written, keyword focused content, your quality score can go up, bringing your click costs down.

Writing for SEO can be 2-for-1

When developing content for keyword phrases, write to be helpful, informative, even educational. The better quality the content, the better the SEO results. People share great content all the time on a variety of subjects. If you cover a subject well enough, the sharing response alone can make you famous overnight if it's shared enough.

You can take advantage of your well written content with your Google Adwords. No need to write new or different content specifically for Adwords. Search engines will see the content and you can improve your quality score and get better click costs using the same content. Its truly a 2-for-1 effort.

What's More Important SEO or PPC?

If you are wondering how to balance SEO and PPC, the answer is there is no wrong answer. If you are aggressive with PPC, your SEO doesn't have to be. In my opinion, if your SEO is lacking, but you are working on it, turn up the PPC budgets to get the traffic while you are building up the organic results. As you start to rank better and better, you can reduce your PPC campaigns or leave them up for even more business. The choice is yours but like I said, there is no wrong way when you are putting forth an effort. The only mistake you could make is not doing anything.

For more information about SEO improvement options or Google Adwords consultation or management advise, contact VisionFriendly.com today. Now you know how our SEO program and Pay-Per-Click campaign can get you on the fast track to visibility and traffic on Google.

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