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3Mar/15Off

Mobile Friendly on Google is becoming a Rank Factor

Mobile Friendly Ranking FactorBy Bobby Fischer

Google has officially announced that as of April 21st, 2015, the mobile-friendly tag you now see on mobile devices when you search on Google will be a ranking factor. Having a mobile-friendly compliant site, according to Google's criteria, will earn you an un-filtered spot in the new mobile rankings. Sites not having the mobile-friendly tag will be automatically bumped when an equal quality site has the tag criteria completed.

The tag as seen directly below the URL on the right screenshot, started as a notification to the user that this site will operate properly on your mobile devices.

That is still true, however, starting April 21st, not having that tag will effect where your site appears in the mobile rankings competitively.

How important is the Mobile-Friendly tag?

In a recent survey, 60% of American internet users now use mobile devices, that includes phones and tablets,  to search for local businesses and a large portion for online shopping.

Prior to April 21st, 2015, Google had one set of results for both desktop and mobile users. After April 21st, there will be two.

One for desktop users and another "filtered" set of results for mobile users, no matter how well your main site is optimized.

These two ranking results will be parallel for all sites compliant with the mobile friendly standards Google sets and the sites that earn the mobile-friendly tag.

If your site does not pass, sites with any flash or older CSS won't, you will have to invest time and/or money into updating your website to be up-to-snuff.

Google does offer a free Mobile Friendly testing tool, click the link to check your site.

VisionFriendly.com has been building mobile-friendly compliant sites since the tag was initiated last year, in 2014. So if you or your business need help becoming "mobile-friendly" or you are shopping for a new site all together, VisionFriendly.com can help with your site's design, your SEO, and even your hosting and emails. Don't hesitate to call and keep your site in front of your customers on any device.

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