SMM Live by VisionFriendly.com SEO, PPC, and Social Media Marketing Tips from VisionFriendly.com

26Aug/14Off

Top 3 Tips to Improve Adwords Campaigns

By Carver Koch

I encounter all sorts of issues when analyzing and optimizing Google AdWords accounts. Many of these issues don’t harm an AdWords account's performance much individually, but when multiple small issues work collectively they can negatively impact an AdWords account's performance on a substantial level. Here are the top 3 issues we encounter most in the AdWords accounts we analyze and how to fix them.

AdWords Issue 1 – Poor Account Organization

I can’t tell you how many AdWords accounts we analyze that have jam packed their entire list of keywords into a single ad group. A rookie mistake many make, but this can easily cleave your click through rate entirely causing cost per clicks to rise and ad positions to drop.

The reason for this is because the ads displaying for your keyword list aren’t always relevant to the keyword that triggered it. For example, if an advertiser sell jeans and shorts, they would not want an ad for shorts playing for someone searching for new jeans.

Now the question becomes, “I have an ad for jeans and an ad for shorts, why didn’t the right ad show?” The answer is, Google determines which ad to play based on its past performance and will more likely show an ad with a better click through rate than an ad that is clearly more relevant to the keyword that triggered the ad.

Solution to AdWords Issue 1:

The solution here is to split keywords into similarly themed groups i.e. jeans go into a jean ad group and shorts into a separate shorts ad group. This allows AdWords users to create ads specific to the keywords in each ad group, meaning the ad that shows will always be relevant to the keyword that triggered the ad.

Adwords Issue 2 – No Use of Negative Keywords

Many newcomers to AdWords don’t make use of one of the best features available to any AdWords advertiser – negative keywords. These are keywords advertisers DO NOT want their ads to show for. Even if an account is using exact match types, it’s still recommended that negative keywords are used. This probably the easiest way for any AdWords advertiser to increase overall click through rates!

Solution to Adwords Issue 2:

The solution is simple – just add negative keywords within AdWords campaigns! If a business offers absolutely nothing for free, simply adding “free” will prevent their ads from triggering for any search with the word “free” in it. Not only will this improve click through rates, but it also improve the overall efficiency of AdWords account budgets by not wasting money on irrelevant clicks.

Adwords Issue 3 - No Use of Ad Extensions

Not too long ago, Google added ad extensions as a way for advertisers to take up more real estate on search results. These ad extensions allowed advertisers to link to other webpages on site, include a phone number with the ad, or even show reviews with the ad. Since the release of ad extensions, Google has since started to factor their use into overall ad ranking, which determines where your ad shows up on Google search results and how much the cost per click is.

Now, if two AdWords accounts have the same exact ad rank and tie for placement, the AdWords account that makes best use of ad extensions will be chosen over the other.

Solution for Adwords Issue 3:

The solution to this is also very simple – make use of ad extensions. To do this, simply log into AdWords and navigate to the campaign you’d like to add ad extensions to and along the row of tabs there is a tab for ad extensions. Just under that row, select which ad extension you’d like such as location extensions to add locations, call extensions to add a phone number or sitelink extensions to link to other pages of a website. Adding ad extensions is a proven method to increase click through rates, lower cost per click and raise ad positions.

 

 

Tagged as: No Comments
14Aug/14Off

SEO Success – Kitchen Remodeling in Philadelphia

In August of 2012, VisionFriendly.com began optimizing long time customer and friend, Performance Kitchens. Brian Forman, the owner of Performance Kitchens, was very particular and very strategic with his decision to go after the kitchen remodeling market in Philadelphia and the surrounding townships.

We set out with this SEO in the pursuit of:

  • Kitchen Remodeling
  • Custom Kitchens
  • Kitchen Designs
  • Kitchen Designers

Now, after a combination of ongoing SEO enhancements, as well as some good fortune with Google's Panda, Penguin, and Pigeon algorithm updates, PerformanceKitchens.com is doing extremely well for not one, not two, but all four of their phrases are in the top 4 rankings for Philadelphia. In a market as competitive as "kitchen remodeling", the odds were stacked against the site, but with the wonderful resolve of our client and our dedicated SEO team, the site is doing amazingly.

Since 2012, nearly 50,000 users have seen PerformanceKitchens.com because of organic optimization. We created new landing pages for people to find and enter the site through search engines. We built links on relevant, interesting articles and sites about home improvement, kitchen remodeling, kitchen design, and general construction to add additional avenues for people to find the site.

Performance Kitchens SEO Results

Here is an actual screenshot of Performance Kitchens SEO progress and as you can see, it's been a steady uphill climb with surges every so often. Including a huge improvement in January 2014.

While we haven't locked down the national market for "kitchen remodeling" by itself, we have seen glimpses in the rankings of just their core phrases breaching the first page and then trailing back down. So we know it's possible, it's just a matter of time before we reach their overall goal of "kitchen remodeling" on the first page of Google.

"We couldn’t be happier with VisionFriendly.com’s SEO effort on behalf of PerformanceKitchens.com", says Forman. “In the past year alone, we have had $132,000 in business from the website. A great return on our investment."

We are genuinely proud of this optimization and hope this shines as a true example of our quality of work, and as a great example of what is possible when customers take pride in their website and put their organic optimization in the right hands.

 

Filed under: SEO No Comments
10Dec/13Off

FREE SEO Advice from an Expert

By: Bobby Fischer

Want some FREE SEO advice... This is for all my friends that have businesses with a website or work at a company that has a website:

Take a look at the pages of your site and really look at the phrasing you are using.

I work at a web design company, so on the pages of our site, we use the phrase "web design". I do SEO, so I created pages that talk about and use the phrase "SEO". This is the easiest thing anyone can do to improve your position on Google, Bing, and Yahoo in the search results. Use the name of your product or service in the text content. That's it. Use your nouns damn it.

Don't over-do it to the point that the text sounds stupid and redundant. Write naturally and informatively just like you would if you were talking to someone about your product or service. Think about how your text sounds out loud. If it would sound funny if read aloud, you should change it.

Great Pinterest Infographic on Content Writing

Click for Larger View

I deal with companies everyday that overlook this simple step when writing their content. Entire pages going thru services and product descriptions without ever mentioning the name of it once.

"Our products are made in the USA and are 100% organic, non-explosive, child safe, and easily stored in your wallet."

What product am I talking about?

Never said the name or what it did. I hope this helps at least one person out there. It seems trivial but when you look at a site as a whole and realize how many opportunities are missed because of this little oversight... it's staggering to think how many businesses suffer on search engines because of this.

Good luck and contact me anytime for advice or an evaluation of your own sites' SEO.

14Mar/13Off

The New Face of SEO… SEO+

VisionFriendly.com's SEO program has been updated and upgraded over the last few years and is finally a proven method for improved search engines rankings.

VisionFriendly.com now takes a two stage approach to improved search engine rankings. Our methods are proven with great ranking results for our clients and even ourselves.

Off Site Optimization ResultsOur website is currently ranked at the top of Google across the country for one of the hottest industry terms in SEO right now, "Off Site Optimization."

With 23,000,000+ other web pages going for this term, being at the top proves we are one of the best in the country, if not THE best.

The first stage is the initial On Site SEO setup. We make sure that every page and every item on the pages are as visible as possible to search engines. We also advise you on the text content on the pages to include widely searched phrases from your industry in a frequent and useful manor. Not to create a boring redundant text but to entice search engines to recognize you. Use your "nouns", I always say.

SEO is entirely based on what your text says. If a phrase is not in your text in a dominant way on a single or better yet, multiple pages, you may have difficulty ranking well for the phrase.

The second stage which is the most crucial, is the Ongoing SEO program we call "SEO+".

Making a continued effort both on your website and off your website is the perfect combination for great rankings. We continually create pages to expand your website for search engines. The more pages a search engines sees, the better you look. If the text content on those new pages is relevant and keyword oriented, they rank even better.

Then we go off site. The technical name is Off Site Optimization, but it's commonly known as link building. Regularly building quality inbound links from other websites to yours creates interactions between websites that search engines hold in the highest regard.

Doing one or the other with Landing Pages and Link Building is enough to maintain your rankings and possibly move your site upwards. Combining them is a sure way to not only maintain your position but improve it.

The initial SEO setup fee is based on the size and technical aspects of your site. It is a one time fee to keep the cost down and leave you comfortable to update it or upgrade it should search engines trends change.

Our most popular SEO+ package is $910 per month and recommended indefinitely. We have higher, more aggressive packages but its a marathon, not a sprint, there is no reason to go crazy and "balls out" from the jump. There is such a thing as too much SEO+ and we keep well below the red flag areas based on Google's guidelines.

If you are not participating in an SEO+ program, there is a high chance your site will decline over time after the initial SEO setup is completed.

If you have any questions about our SEO services or would like to start planning the optimization process, please feel free to email Bobby Fischer, Director of SEO at VisionFriendly.com.

Bobby@VisionFriendly.com

26Jul/12Off

How to Use a Blog Effectively

Having a blog is like having your own news column. The subject matter should be relatively close to your products or services. The most popular blogs are ones that offer something of benefit. As in a tutorial, a comparison of products, a detailed review, and an open invitation to take part in the conversation. A call to action from the reader to close the article.

You can talk about the pros and cons of a service or product. I highly recommend making "Top 10, 20, etc." lists, people love those and they are easy to do. Making the list first gives you the outline for what you should expand on to make the post grow from just a list to an article.

You can also use the blog as a news outlet as well. If you have an announcement for your audience, your staff, or your clients that a decent amount of information needing to be conveyed. A blog is a quick and easy way to get that information out to a lot of people with little cost to you or your company.

The greatest difference in a blog from a newspaper is you can site your references and have it as a link. Why Use Blog Lists?

When you are closing the article, reiterate your title, tie everything together. "How to use a blog effectively". Then invite the readers to give feedback to help make this article into a conversation.

What is your favorite type of blog article to write? Example: Reviews, Comparisons, Top Lists, Worst Lists, Informative, Current Events, etc. And WHY do you like writing those.

6Jun/12Off

New Naperville Website Design Company

Welcome your new Naperville Website Design Company!

VisionFriendly.com

Well folks, the day has finally arrived and your favorite web design company has moved to Naperville.

Our New home is:

1245 E. Diehl Road
Suite 307
Naperville, IL 60563

The phone number is the same... 630.553.0000

We do have a new face that you can see from I-88 headed east. Right off the Naperville Road exit.

Let me know if anybody sees it at night. Its spectacular.

4May/12Off

SEO Update

Let’s assume you know what SEO (Search Engine Optimization) is. Let’s assume you know the value of using SEO to make it easy for people to find you on the internet. Now, let’s assume that you want to appear high on the first page of search engines for terms people would enter when looking for what you do.

You should then be aware that SEO is changing literally on a daily basis with new rules and techniques. Thus, staying up-to-date is almost an impossible task. So to help out, let me share with you some of today’s newest ways to help get your website more noticed.

1) LINKS
Link Building VisualGoogle takes into account how many inbound links your website has coming from other websites. This number should be growing on a regular basis to keep search engines (Google especially) interested and re-visiting your website. Every time a search engines comes across a link to your website on someone else’s, they see you as an authority on the internet.

The more quality links you have, the more authority your website is given and your website will rank higher. Be careful, you can get too many too fast. Talk to an SEO expert before starting your own inbound link campaign.

The number one thing to help websites right now is an inbound link campaign. We call it Off Site Optimization, because all inbound links are from other people’s websites, not “on” yours.

Meta Tags2) THE LATEST META DATA TECHNIQUES
Your website’s meta data can contain all sorts of data to help search engines rank you. There are a few that you should absolutely have:

  • Meta Title Tag – 70 characters or less and use keyword phrases only relevant to the page you are on.
  • Meta Description Tag – 155 characters or less. Use sentence structure and include keyword phrases. Just one sentence to summarize the page.

NOTE: The Meta Keywords Tag is no longer used by the major search engines. Google states outright that they do not look at this tag anymore because it was so abused. If you want to use the Meta Keywords Tag, enter keyword phrases that the content on the page represents best, 3 to 5 phrases maximum.

3) CONTENT
Your website structure and code are the bread, the text content is the butter (the flavor in the meal). You don’t mix flavors like ice cream and fish, so don’t mix your content with history and product information. They should be separate on their own pages.

Ideally, each page should be a representation of one particular keyword or phrase. The history and company information pages would use the company’s name as the keyword phrase for branding. When it comes to the content, using keywords like the product name or function is going to get better rankings than marketing terms like “high performance” and “state-of-the-art”.

Every product or service is meant to help or make things easier for someone. Always use the name of the products or services for search engines as well. Remember that search engines don’t read context, they read characters and see patterns.

EXAMPLE OF CONTENT:
On a single page, if we talk about SEO and how SEO can help and how SEO is easy and what SEO does over time, a search engine will see “SEO” several times and place our site at the top of the “SEO” search results because it knows we talk about SEO.

13Apr/12Off

Is SEO Helping Your Website

In today’s market, every business can and should have a website for customers and colleagues to reference for contact information, at least. For those of us who wanted to have the essentials on our websites, we expand the pages and have our products and services listed with details of the packages and maybe even a shopping cart. All a website represents is an online, interactive brochure for your company, with as much detail to make a visitor feel informed and confident in your ability or quality of product to place an order or make a phone call.

The first step, of course, is to get the website built. There are so many options, bells, and whistles that come with websites these days but there are some cornerstones that need addressing if you are going to have a user-friendly and well functioning website.

Every great website has: a home page with a clear and concise message, services or products pages with lots of details, an about page with information about the company, its capabilities, its policies, and commendations if nowhere else, and a contact page with phone numbers, emails, fax, maps, and even a form for questions or comments to be submitted.

Once your website is built, it can function beautifully and the design can look amazing but these things will not get people to your website and get you business. The only way to get people to your website, besides you handing out business cards and people typing in your business name, is through search engine optimization.

Search Engine Optimization, commonly referred to as SEO, is the practice of developing the code and content of a website to make it easier for the search engines to read and rank the pages. The higher a website ranks for a keyword, the more likely a user is to click on it. Making an effort to optimize a website will pay off in the long run through increased website traffic and sales.

There are several factors that are straight forward to improve your visibility on search engines and some that are obscure even to an expert SEO specialist. Ask yourself these questions when going through your website and things will turn around. Are the keywords you want to rank for used often enough on a single page? Search engines only rank one page at a time. Does each page have straight forward and keyword rich meta data? At the top of browser windows and on the tabs within the browser, each page should be different and specific to that page.

While SEO works on improving website visibility, people become aware of a website and use word of mouth, social media, or email to pass it along. More importantly, SEO should NEVER be considered finished. It is an ongoing effort that takes time. A brand new website will not rank first on any phrase overnight. Through patience and persistence, a business owner will be able to watch their website soar through the ranks in a matter of weeks and even more in a matter of months.

Obviously it is better to start a website with a search engine optimization in mind but 99% of websites can be optimized just fine after the website is built because it’s not a design element. SEO is in the coding and the content and content should be changed on a regular basis anyway to stay current. Search Engine Optimization helps companies reach customers they never knew they could. All it takes is that first step of talking to an SEO company to get your website working for you.

16Feb/12Off

10 Tips for Off Site Optimization

Off Site Optimization or OSO as we call it is becoming (if it hasn't already become) the absolute best way to get your website great rankings after optimizing it. Sure the On-Site Optimization stuff is all in place, your keyword density is awesome and you have the most straight forward meta data ever. Good for you. Have a cookie.

Off-Site Optimization VisualHow much work have you accomplished in the grand scheme of a thorough SEO campaign?... Eh 28%.

The rest is in Off Site Optimization. The inbound links that you should be building exponentially as long as the site is online is what will not only build up your rankings but keep them there too.

So how do you start with this amazingly difficult task of link building? (Just kidding, its not hard, just takes time and experience, you will get better the more you do it)

1. Concentrate on Clusters, pick a word or phrase that you want to build up your rankings for while you build links to your website. I clearly do SEO so I always use phrases surrounding the SEO industry. "Links", "SEO", "Optimization", "On Site", "Off Site", etc.

2. Change Up the Wording, avoid using the same phrase on every single anchor text link you build from other websites. Search engines get wise to it and say "Boo! Not creative!". So change up the accent words in the phrase. If "SEO" is my phrase I use "SEO Guy", "SEO Expert", "SEO Guru" (I actually hate this one but I take what I can get, I am not a snob), "Optimization Help", etc.

3. Blogs are OK for Link Building, leaving comments on blogs is not an outlawed traitorous move if you want to really branch out and get a bunch of links organically. I do it all the time when the affiliate link pool is shallow. rel=nofollow links don't help things either I believe the quantity of links that come to your site help just as much as where they are coming from matters.

4. Check Where You are Linking From, if you are going to go on a directory or even a blog and get a quick backlink, look at the Page Rank and the amount of back links they have. If you are 3 Page Ranks or more above a site, and you have more back links than them, don't bother staying. It's not worth one link from a lame site. Think of it like an anchor, you are flying high and you get links from PR2 sites. You will see your PR7 drop to PR6 or PR5 if you don't cut it out.

5. Keep Records, a MS word document or Excel sheet with all the places you request links from is the easiest way. I keep a list so I can follow up and see if the links are completed. If its a popular blog that has regular posts, go back and maintain your presence on there. After a while, blogs archive and your link is buried. Keep one on the most recent articles.

Link Building Visual6. Don't be a Spammer, writing general emails with directions of what you want your link to look like on someone else's site and a link back to your fake "affiliate" section is a big No-No! Even worse is sending huge spam blasts of the email to a list of people who don't know you. I will report every email's website for spamming when I get those. I have even seen the request to trade links emails where they ask me to link to site A, and they will place my link on site Z with 500 other links on the page. Ummm No.

7. SEO People are not Superman, as much as I wish I was like the big blue and red boy scout, I am not. Search engines account for how many links you are getting and in what span of time. If you use an automated software to comment on blogs or request links or whatever in the 100's to 1000's a day or even a week, search engines will catch you and demote your links to very little value if not to no value. Organic, by hand, and legit links never get demoted. That is a gamble I am not willing to take with my clients' businesses. If their rankings disappear so does their sales. No thank you.

8. Be a Socialite, bookmarking websites is a great way to reach out and intermix your website with the big boys. That's what they are there for, search engines promote the interaction of sites and even website graders not check to see if you have a blog, a twitter account, a digg profile, and even a Facebook page. Sign up for the social media profiles everyone else is on. Its easy and you are probably already on their so make it help your website.

9. Become Shakespearean, writing articles and submitting them to e-zine websites can create much needed buzz about your company. Obviously it takes a bit of a dedicated person to write an article but if its to help your company, why not, you already know the subject, now elaborate the highlights while sprinkling in some humor. If your company is more affordable than the corporate super-power you compete with, tell people about it. If you are a niche company doing new things, people want to hear about it. Not just see a link to a random website.

10. Share the Load, I have been doing SEO for years and now Off Site Optimization has nearly taken over my life. I have trained our sales team, our employees and even our customers to post links about us when they are online "LMAO"-ing. If you have a staff, ask them for help. Tell everyone to seek out one link per day. If just one person does it as well as you. After just 1 week, your link building efforst have increased 500%. So just ask.

So that's the 10, I didn't say they are "Guaranteed for Better Off Site Optimization", I said they were tips. Now that I read this, its more like 10 thoughts on Off Site Optimization with some SEO chattering, ranting and experience. I hope it helps. Cheers!