SMM Live by VisionFriendly.com SEO, PPC, and Social Media Marketing Tips from VisionFriendly.com

31Mar/15Off

Writing Text Content For SEO

By Bobby Fischer

Before you start writing anything, whether it's to rank on search engines, convert sales and leads, or help your customers learn an insider tip, etc. Ask yourself a few questions:

  • Who is my target audience?
  • What am I going to be talking about?
  • What do I want the reader to do?

Once you have answered these three questions, the content can write itself. Not really but metaphorically.

Who is my target audience?

Writing for SEO should be approached from two directions and for two different purposes. Writing for a search engine only will ruin any literary rhythm you could ever have. It will sound redundant, let alone, clunky like a monster truck commercial. "Sunday, Sunday, Sunday!" or it your case, "Buy This, Buy This, Buy This!".

Remember, first of all, you are writing your content for humans, your customers, your clients, current and future. You are also writing to draw the attention of search engines, so what I tell all my clients is simply, "use your nouns". Look for opportunities to use the actual name of a product or service, or sneak in a branding opportunity. I never use we, us, our, or "the company". Tell people who you are.

What am I going to be talking about?

Once you've decided on a subject matter to talk about, the best thing you can do is focus on that. The overall theme of each individual page should be one service or product. Deviate if you must to pair or recommend RELATED products or services but keep it close to the mark. Websites written well for SEO will have large numbers of pages, some for each product or services, services areas like cities or states, even for countries for international SEO. Don't try to fit everything you sell and offer on one page. That is what navigation buttons are for. To get your visitors where they want to go next.

What do I want the reader to do?

Calls to action or conversion devices should be available by default in your web design. At the very least you should have your phone number in the heading of every page, even in the footer if possible. The difference between someone visiting your site and someone becoming a customer could be as simple as an invitation. If on every page you closed your text with "To get started, call us now at....", you now increased your chances of someone visiting that page to call you. Another more aggressive options is to title and write the page well to rank for SEO and right at the beginning, have an eye catching "get started" button. If readers gleam a page and see how simple it is to get what they need, they just might.

Finally, FORMS, do you have one? You should. Forms are not just for contact pages anymore. If there is room, and a good designer will make room, you should have a simple form on the right column so customers can fill it out and expect a response. The less steps the better.

Think about it, a customer is on a page, and they like what they see. "Oh a form, easy!". You now have a potential customer's information. Secondly, if you have your analytics installed, you can track what pages are getting forms submitted. Track your hot and cold areas of your site. Get it? There are more pros than cons to giving extra calls to action. Less chances of lost customers too.

If you only have a form on the contact us page or just the phone number at the top, worst case scenario:

  • What if the form gets broken?
  • What if the Contact Us page is down or 404s?
  • What if the form doesn't say what the visitor is interested in?
  • What if your phone is busy?
  • What if the phone number is wrong? (rare but it's happened)

What if, what if, what if! Don't take that chance, give yourself the best odds and you can't lose.

So without further ado, for more information on content writing for SEO, internationally successful SEO services, and award winning web design services, contact VisionFriendly.com today at 630.553.0000.

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